Here’s a riddle for you. How many employees does it take to grow Ask.com’s audience by 11%?
Answer: Apparently just 20.
It’s no joke! Ask.com has just announced it will acquire Lexico, owners of Dictionary.com and Thesaurus.com, in a move that will increase its audience by a whopping 11%.
Lexico has just 20 employees!
No financial terms have been released, but seeing as Lexico had been in talks with Answers.com for $100 million–the deal fell through last year–we suspect it to be in the same price range.
So, what are the integration plans?
Once the deal closes, likely in the third quarter, [IAC Chief Executive Jim] Safka expects Ask.com to quickly add new layers to the experience of Dictionary.com, such as its capacity to provide video clips and images alongside text entries. More than 30 percent of Ask.com searches today already fall within the reference category.