Comments on: Banner Advertising Revenue Slows

By: Online Advertising Made Simple » Blog Archive » Display Advertising Revenue is Down - AdvertisingDay.com

Wed, 28 May 2008 12:54:36 +0000

[...] Comments About The AuthorJanet Meiners always wanted to be a reporter but prefers the immediacy of blogging. Known as Newspapergrl, she has freelanced for newspapers, City Search, and business magazines. She reports on internet marketing and online trends. MarketingPilgrim Posts [...]

By: Musashi

Musashi — Thu, 22 May 2008 17:13:49 +0000

With Click-Through-Rates going down every week it is no wonder that the prices for the ads have to follow.
Many publishers still follow the old Pay-per-View Method and it is hard to get a fair calculation for this, when CTR is going down.
Google does the right thing, selling the click and not the view. That is fair for the advertiser and easy to calculate.

By: Share Results Blog » Blog Archive » Publishers Loose Out with CPM Ads

Share Results Blog » Blog Archive » Publishers Loose Out with CPM Ads — Tue, 20 May 2008 13:46:47 +0000

[...] Hat-tip to Marketing Pilgrim for the lead. [...]

By: Andy Beal

Andy Beal — Tue, 20 May 2008 12:43:21 +0000

I’d have to agree with the report. Traditional display ads on MP are not selling as quickly as last year. That said, other things are working well. For example, notice the new PR Web widget in the sidebar–that’s a paid ad.