Comments on: Business is NOT About Relationships. The Ontology of Social Media

By: You’ve got to be ’social’ to build a strong business , 77Lab

You’ve got to be ’social’ to build a strong business , 77Lab — Tue, 26 Aug 2008 01:25:27 +0000

[...] to our business, regardless of its nature. I’m referring to relationships; as suggested by Ben Wills on Marketing Pilgrim, business in not only ABOUT relationships, but – in many cases – business IS the [...]

By: Loads of links !

Loads of links ! — Sun, 22 Jun 2008 18:44:25 +0000

[...] Follwing on from above: The Ontology of Social Media 1st, whats ontology? It is a description of a Subject, Object and the Relationship that exists between the Subject and the Object…. Uh? There is an idea “markets are conversations”, where users confer to make discriminating decisions about something related to commercial intent (buying something). The Ontology of social media, is a way of making some sense of this set of ‘conversations’. Heavy article, but well worth a thorough read. [...]

By: Real Estate Blog Girl

Real Estate Blog Girl — Tue, 03 Jun 2008 00:18:54 +0000

3 letters. Wow. I have a degree in social science and just feel like I got schooled. Well done. This is what social media and the new marketing paradigm are all about. Your business is what your customers experience with you- I am taking that gem into the office tomorrow.

By: Ben Wills

Ben Wills — Fri, 30 May 2008 18:50:52 +0000

James – Glad you enjoyed it! I find it interesting that understanding certain fundamental concepts allows us to more completely understand the complexities.

By: Daily Hipster Quote at Gypsy Bandito

Daily Hipster Quote at Gypsy Bandito — Fri, 30 May 2008 13:55:25 +0000

[...] of context. It comes from Ben Willis while guest blogging forMarketing Pilgrim with a post called Business is NOT About Relationships. The Ontology of Social Media: Apple is NOT the iPod. Apple is NOT hipsters. Apple IS style, modernity, reliability, and [...]

By: James M, Helms

James M, Helms — Thu, 29 May 2008 21:07:12 +0000

I spent an hour and a half last night listening to some really smart people talk about social media/advertising. There was a lot of talk, a lot of questions…but there were not many answers.
Now, after having read your post I can reflect upon the ontological perspective of social media, I feel enlightened and somewhat smarter than I was last night. I now know what ontology means, missed that one in school. I can also better articulate a meaningful response to probing questions surrounding social media. What a great day, thanks.