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comScore Buys M:Metrics; Now Will You Believe It’s the “Leader?”

Despite the recent bumps in the road, comScore still claims to be the leader in online measurement. In fact, with the announced $44.3 million acquisition of mobile research firm M:Metrics, comScore really thinks it’s the leader.

comScore, Inc. a leader in measuring the digital world, today announced the acquisition of M:Metrics, Inc., the recognized leader in mobile measurement. The acquisition makes comScore the immediate leader in measuring the emerging and strategically important mobile Internet market and adds to comScore’s leading position in measuring PC-based Internet usage.

comScore actually uses "leader" eight times in its press release, so who says you can’t create the perception of your brand by using blunt repetition?

Teasing aside, this is a good acquisition for the company, especially with all the hype surrounding the iPhone and Google’s (now on display) Android.

“With the substantial growth of 3G devices and Internet friendly handsets, we believe we are now at an inflection point in Internet usage on mobile devices,” said Dr. Magid Abraham, comScore’s president and chief executive officer in a statement.