Marketing Pilgrim

While I’m pretty confident why CBS is acquiring CNET, I’m stumped when it comes to why Comcast is acquiring Plaxo.

The Plaxo blog tells us…

Comcast has an exciting vision to bring the social media experience to mainstream consumers. Together, we will be able to help users connect with all the people they care about, across all of the devices they use, with all the media they love to consume, create, and share.

But all I hear is the loud sound of the chart below–showing that perhaps Plaxo just wanted to sell before it became the latest contestant on Dancing With the Stars. That is where the washed-up stars end-up, right?

OK, maybe I’m being too harsh. You tell me, why you think Comcast wanted Plaxo.

P.S. How in the world is Plaxo still in "beta?" It’s been around for years!