Comments on: First Estimate for Growth of Search Engine Reputation Management Industry http://www.marketingpilgrim.com/2008/05/first-estimate-for-growth-of-search-engine-reputation-management-industry.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Andy Beal http://www.marketingpilgrim.com/2008/05/first-estimate-for-growth-of-search-engine-reputation-management-industry.html/comment-page-1#comment-48555 Andy Beal Thu, 29 May 2008 18:52:26 +0000 http://www.marketingpilgrim.com/2008/05/first-estimate-for-growth-of-search-engine-reputation-management-industry.html#comment-48555 @Frank - that sounds like a new blog post! :-) Actually, I believe SMBs should care MORE about their online reputation. When they face a crisis, they have less marketing dollars to buy their way back to a good reputation. @Frank – that sounds like a new blog post! :-)

Actually, I believe SMBs should care MORE about their online reputation. When they face a crisis, they have less marketing dollars to buy their way back to a good reputation.

]]> By: Frank Reed http://www.marketingpilgrim.com/2008/05/first-estimate-for-growth-of-search-engine-reputation-management-industry.html/comment-page-1#comment-48549 Frank Reed Thu, 29 May 2008 18:18:18 +0000 http://www.marketingpilgrim.com/2008/05/first-estimate-for-growth-of-search-engine-reputation-management-industry.html#comment-48549 Andy, As always the ORM / SERM conversation is fascinating. How do you see these numbers playing out with regard to company size and their "need" for ORM? Is this just for the big boys (Fortune 500's etc) or should the small business (even a Mom and Pop operation) be as aware of their own online reputation? In my conversations with small businesses they seem to think that it does not apply to them (much the same way that many of them don't understand or are simply ignorant of the power of SEM). I have my thoughts. What are yours? <em>Frank Reed's last blog post..<a href='http://www.frankthinking.com/blog-what-blog/' rel="nofollow">Blog? What Blog?</a></em> Andy,

As always the ORM / SERM conversation is fascinating. How do you see these numbers playing out with regard to company size and their “need” for ORM? Is this just for the big boys (Fortune 500′s etc) or should the small business (even a Mom and Pop operation) be as aware of their own online reputation? In my conversations with small businesses they seem to think that it does not apply to them (much the same way that many of them don’t understand or are simply ignorant of the power of SEM). I have my thoughts. What are yours?

Frank Reed’s last blog post..Blog? What Blog?

]]> By: Search Engine Reputation Management (SERM) Market Size? | Philly Jobs http://www.marketingpilgrim.com/2008/05/first-estimate-for-growth-of-search-engine-reputation-management-industry.html/comment-page-1#comment-48515 Search Engine Reputation Management (SERM) Market Size? | Philly Jobs Thu, 29 May 2008 12:03:58 +0000 http://www.marketingpilgrim.com/2008/05/first-estimate-for-growth-of-search-engine-reputation-management-industry.html#comment-48515 [...] Andy Beal has taken a stab at estimating the market size for online reputation management. [...] [...] Andy Beal has taken a stab at estimating the market size for online reputation management. [...]

]]> By: Search Engine Reputation Management (SERM) Market Size? | Andy Beard - Niche Marketing http://www.marketingpilgrim.com/2008/05/first-estimate-for-growth-of-search-engine-reputation-management-industry.html/comment-page-1#comment-48513 Search Engine Reputation Management (SERM) Market Size? | Andy Beard - Niche Marketing Thu, 29 May 2008 11:18:14 +0000 http://www.marketingpilgrim.com/2008/05/first-estimate-for-growth-of-search-engine-reputation-management-industry.html#comment-48513 [...] Andy Beal has taken a stab at estimating the market size for online reputation management. [...] [...] Andy Beal has taken a stab at estimating the market size for online reputation management. [...]

]]> By: Andy Beal http://www.marketingpilgrim.com/2008/05/first-estimate-for-growth-of-search-engine-reputation-management-industry.html/comment-page-1#comment-48429 Andy Beal Wed, 28 May 2008 16:45:57 +0000 http://www.marketingpilgrim.com/2008/05/first-estimate-for-growth-of-search-engine-reputation-management-industry.html#comment-48429 @Jonathan - I didn't "use" Trackur to create the estimates, but they're released "by" Trackur. ;-) I looked at the growth and size of various other niches of the SEM space, compared that to my own observations and client experiences, et voila! @Jonathan – I didn’t “use” Trackur to create the estimates, but they’re released “by” Trackur. ;-)

I looked at the growth and size of various other niches of the SEM space, compared that to my own observations and client experiences, et voila!

]]> By: Andy Beal http://www.marketingpilgrim.com/2008/05/first-estimate-for-growth-of-search-engine-reputation-management-industry.html/comment-page-1#comment-48428 Andy Beal Wed, 28 May 2008 16:40:09 +0000 http://www.marketingpilgrim.com/2008/05/first-estimate-for-growth-of-search-engine-reputation-management-industry.html#comment-48428 @Dustin - thanks for your thoughts. It will be interesting to see if SERM does in fact slow down, once companies start becoming more efficient with their SERM efforts and practicing better prevention as well. @Dustin – thanks for your thoughts. It will be interesting to see if SERM does in fact slow down, once companies start becoming more efficient with their SERM efforts and practicing better prevention as well.

]]> By: Jonathan Dingman http://www.marketingpilgrim.com/2008/05/first-estimate-for-growth-of-search-engine-reputation-management-industry.html/comment-page-1#comment-48427 Jonathan Dingman Wed, 28 May 2008 16:38:57 +0000 http://www.marketingpilgrim.com/2008/05/first-estimate-for-growth-of-search-engine-reputation-management-industry.html#comment-48427 @Andy: Great that you have estimates, but how on earth did you create these estimates using TrackUr? Basically, what kind of source data did you use to even come up with any kind of estimates? <em>Jonathan Dingman's last blog post..<a href='http://feeds.ginside.com/~r/ginside/~3/299889655/' rel="nofollow">Video: Windows Techno Soundtrack</a></em> @Andy: Great that you have estimates, but how on earth did you create these estimates using TrackUr?

Basically, what kind of source data did you use to even come up with any kind of estimates?

Jonathan Dingman’s last blog post..Video: Windows Techno Soundtrack

]]> By: Dustin Woodard http://www.marketingpilgrim.com/2008/05/first-estimate-for-growth-of-search-engine-reputation-management-industry.html/comment-page-1#comment-48426 Dustin Woodard Wed, 28 May 2008 16:34:21 +0000 http://www.marketingpilgrim.com/2008/05/first-estimate-for-growth-of-search-engine-reputation-management-industry.html#comment-48426 Glad to see someone taking a stab at estimating SERM size & growth. Given we are in the earlier stages of the SERM industry, I wouldn't be surprised to find out that a large % of the $100 million spent this year was wasted and misdirected in attempting to fix online reputations using a do-it-yourself model. With books like Andy's (which I still need to read) and more and more blog posts dedicated to SERM, the education level will rise for do-it-yourselfers, but hiring a professional skilled in SEO & one who can positively change the way a company or individual manages their reputation is money well-spent. As the industry grows, wasted time & efforts will shrink. Glad to see someone taking a stab at estimating SERM size & growth. Given we are in the earlier stages of the SERM industry, I wouldn’t be surprised to find out that a large % of the $100 million spent this year was wasted and misdirected in attempting to fix online reputations using a do-it-yourself model.

With books like Andy’s (which I still need to read) and more and more blog posts dedicated to SERM, the education level will rise for do-it-yourselfers, but hiring a professional skilled in SEO & one who can positively change the way a company or individual manages their reputation is money well-spent.

As the industry grows, wasted time & efforts will shrink.

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