Google TV Ads is out of beta after almost a year. As part of Google AdWords, you can run and track the results of television ads. At first glance the two concepts seem incongruent – online advertising and tv ads.
However, people watch tv and then go online to search, edit Wikipedia articles, go to web sites, and yes, buy products. An iProspect study said 37% of TV watchers go to search engines based on what they see in an ad. It’s also important because your online marketing and offline marketing campaigns should complement each other.
The best part of Google TV Ads is that you can target them. You can show them nationally or locally. You choose the times of day and the stations. And you can test to see how they do. For small businesses it will remove a lot of risk and make the option more affordable (as with Spotrunner).
Google’s least expensive option is 500,000 to 1 million weekly impressions for $150 per day. Depending on your industry you can buy more or less impressions for the same price.
The only drawback is – you have to make your own tv ad – a little more formidable than writing one.
But Google is coming to the rescue. If you choose one of the providers in their Ad Creation Marketplace, they’ll reimburse your spend up to $2,000. You’ll receive a credit in your Google TV Ads advertising account after it airs. It has to air before June 30, 2008.
* The catch is you have to run your campaign for at least 4 consecutive weeks and spend an average of $2,000 per week.
This is so cutting edge. “And then there’s the future. Expect TV advertising to become more and more interactive, so that it’s not just marketing campaigns that are integrated – but the actual ad is a mashup of TV + Web.”
This could get creative. Make sure to save a copy of your ad for YouTube. Oh, and if you try it out, let us know how it goes.