Posted May 12, 2008 12:54 pm by with 13 comments

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First MySpace announced data portability, then Facebook announced Connect, and now Google has Friend Connect. Each is making it easier to share profile information from one social networking site to other web sites (and hoping to be place you go to do that). Google’s Friend Connect was announced today.

To add social networking features to any web site, you can get code from Google (although, unfortunately, the site does not work until tonight) and pick which features you want to add. The code will allow people register on your site, invite other people, import friends lists, see who else is on the site, and post messages and reviews.

According to their press release: “Visitors to any site using Google Friend Connect will be able to see, invite, and interact with new friends, or, using secure authorization APIs, with existing friends from social sites on the web, including Facebook, Google Talk, hi5, orkut, Plaxo, and more.”

So, Marketing Pilgrim could add some features without hiring a programmer. While it won’t be a full-blown social network, you could see other Marketing Pilgrim readers and interact with them with one login. That’s the idea.

Friend Connect will work with existing standards such as OpenID, OAuth, OpenSocial, as well as with data access APIs from Facebook, Google, and MySpace. The sites are trying to compete in becoming the repository of information from which other sites draw from.

According to TechCrunch, Google sees Friend Connect as a small step towards Google’s larger goal of letting people connect to any friend on any application, on any site.

Google Friend Connect is in a preview release and will start with a group of sites that Google has picked.

  • Jaan Kanellis

    Nice to see social networks coming together to offer download and upload options cross-platform friendly. Sort of a social RSS feed of information.

    Jaan Kanellis’s last blog post..SEO Analogies Help Us Understand

  • Social Marketing Journal

    This will be a great social media help for small websites that don’t have the resources to hire a programmer

    Social Marketing Journal’s last blog post..Social Marketing Etiquette

  • David Vogelpohl

    Great summary on the topic Janet.

    I’m sitting here staring at a pile of fliers from SXSW interactive for companies that do just what Google’s doing here for free.

    I actually think it might help some of the premium social software providers, as it will expose more webmasters to this type of functionality.

    Sometimes you need the free option before graduating to a premium one.

  • Hypotheek

    I really like to see all those developments in America, to bad here in EU things are not going that fast. We got some cool gadgets awaiting for but time is to early :)

  • Jerry Hart

    David Glazer of Google says it best.
    This truly is “Plumbing for the rest of the Web”

    Jerry Hart’s last blog post..First Female Iraqi soldier loses her leg and reset the bar for “Hard Work”

  • Tiffany

    Don’t call it Google if is stop improving.

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  • Allan

    How will this affect SEO?

    Allan’s last blog post..Google Commoditizing Networks

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  • Chris Lang

    I just wanted to give you all the heads up that the Following widget on Blogger is really Friend Connect. It just depends on what code Google feeds the widget.

    When Friend Connect goes live any day now on Blogger it will simply replace the Following widget with the Blogger full release of Friend Connect. If you want more info just Google “friend connect on blogger” and there is a ton of info about what is coming.

    Chris Lang’s last blog post..Zaibatsu Banned From Digg