The guys at the eCommerce & Entrepreneurship Blog would like to point out that Google is trying to redefine search engine optimization (SEO) so that we all focus on the "on page" enhancements, not the "off page" link enhancements–you know the stuff that makes up the bulk of Google’s algorithm.
Here’s how the Google Analytics team recently defined SEO:
OK, there are one of three things going on here:
- Google’s trying to throw you off the scent deliberately, because they don’t want you to "adjust" your links.
- It’s just an oversight. The point was to explain the difference between SEO and "website optimization," not provide a detailed definition.
- Google needs to hire me immediately, so I can train them on SEO.
Which gets your vote?