Comments on: Google/Yahoo Deal; Why Regulators Will Scrutinize Perception Not Just Implementation http://www.marketingpilgrim.com/2008/05/googleyahoo-deal-why-regulators-will-scrutinize-perception-not-just-implementation.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Francesca Romano http://www.marketingpilgrim.com/2008/05/googleyahoo-deal-why-regulators-will-scrutinize-perception-not-just-implementation.html/comment-page-1#comment-56039 Francesca Romano Tue, 16 Sep 2008 20:23:37 +0000 http://www.marketingpilgrim.com/2008/05/googleyahoo-deal-why-regulators-will-scrutinize-perception-not-just-implementation.html#comment-56039 [comment deleted. If your client wishes to join the conversation, please have him do so. Agencies that promote their client's videos in our comments, will be deleted. Thanks!] [comment deleted. If your client wishes to join the conversation, please have him do so. Agencies that promote their client's videos in our comments, will be deleted. Thanks!]

]]> By: Miki Dzugan http://www.marketingpilgrim.com/2008/05/googleyahoo-deal-why-regulators-will-scrutinize-perception-not-just-implementation.html/comment-page-1#comment-48114 Miki Dzugan Thu, 22 May 2008 19:59:07 +0000 http://www.marketingpilgrim.com/2008/05/googleyahoo-deal-why-regulators-will-scrutinize-perception-not-just-implementation.html#comment-48114 Whether a Google/Yahoo deal is anti-competitive or not depends upon what the deal is. I can't imagine that it would do Yahoo any good to close down their own ad service and serve nothing but Google ads. If, however, their agreement is to fill in with AdWords when the space is not filled from their own ad platform, it helps Yahoo to generate more income even while they work on improving their own PPC platform. Whether a Google/Yahoo deal is anti-competitive or not depends upon what the deal is. I can’t imagine that it would do Yahoo any good to close down their own ad service and serve nothing but Google ads.

If, however, their agreement is to fill in with AdWords when the space is not filled from their own ad platform, it helps Yahoo to generate more income even while they work on improving their own PPC platform.

]]> By: Musashi http://www.marketingpilgrim.com/2008/05/googleyahoo-deal-why-regulators-will-scrutinize-perception-not-just-implementation.html/comment-page-1#comment-48094 Musashi Thu, 22 May 2008 16:31:00 +0000 http://www.marketingpilgrim.com/2008/05/googleyahoo-deal-why-regulators-will-scrutinize-perception-not-just-implementation.html#comment-48094 The problem is not the search engine part but the advertising part. With only one serious market (Goohoo) for Adwords all advertisers have to use this market. So they are all competing for the same keywords on the same plattform pushing keyword-prizes to the sky. Thats the real threat and the real economic reason why they want to integrate. The problem is not the search engine part but the advertising part. With only one serious market (Goohoo) for Adwords all advertisers have to use this market. So they are all competing for the same keywords on the same plattform pushing keyword-prizes to the sky.
Thats the real threat and the real economic reason why they want to integrate.

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