Comments on: How Hotels/Local Businesses Can Prevent a Reputation Crisis: The 1-Step Plan http://www.marketingpilgrim.com/2008/05/how-hotelslocal-businesses-can-prevent-a-reputation-crisis-the-1-step-plan.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Musashi http://www.marketingpilgrim.com/2008/05/how-hotelslocal-businesses-can-prevent-a-reputation-crisis-the-1-step-plan.html/comment-page-1#comment-48442 Musashi Wed, 28 May 2008 18:47:31 +0000 http://www.marketingpilgrim.com/2008/05/how-hotelslocal-businesses-can-prevent-a-reputation-crisis-the-1-step-plan.html#comment-48442 Great idea to tell the customer up front how good you are. Selective perception will do most of the rest. After all our brains try to minimize contradictions and will see things more positive. Great idea to tell the customer up front how good you are. Selective perception will do most of the rest. After all our brains try to minimize contradictions and will see things more positive.

]]> By: Barbara Ling http://www.marketingpilgrim.com/2008/05/how-hotelslocal-businesses-can-prevent-a-reputation-crisis-the-1-step-plan.html/comment-page-1#comment-48416 Barbara Ling Wed, 28 May 2008 14:23:26 +0000 http://www.marketingpilgrim.com/2008/05/how-hotelslocal-businesses-can-prevent-a-reputation-crisis-the-1-step-plan.html#comment-48416 Excellent marketing tip. I haven't encountered that myself in hotels, but wow, it makes a lot of sense. People like having their expectations set...and then matched or exceeded. The wise company/marketer always creates content/products/marketing with that in mind. Best wishes, Barbara <em>Barbara Ling's last blog post..<a href='http://www.barbaraling.com/insights/add-amazon-blog-sidebar-2/' rel="nofollow">21 Days to a more profitable blog - Day 9! Add Amazon to your Wordpress blog sidebar</a></em> Excellent marketing tip. I haven’t encountered that myself in hotels, but wow, it makes a lot of sense.

People like having their expectations set…and then matched or exceeded. The wise company/marketer always creates content/products/marketing with that in mind.

Best wishes, Barbara

Barbara Ling’s last blog post..21 Days to a more profitable blog – Day 9! Add Amazon to your WordPress blog sidebar

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