Comments on: How to manage your pay per click campaigns to help you avoid common PPC mistakes and Google Ad Words Gaffs! (AKA Top of the PPC flops!) http://www.marketingpilgrim.com/2008/05/how-to-manage-your-pay-per-click-campaigns-to-help-you-avoid-common-ppc-mistakes-and-google-ad-words-gaffs-aka-top-of-the-ppc-flops.html Internet Marketing News Sun, 21 Mar 2010 09:17:41 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: CopyDiva » Blog Archive » CPM’s, CPC’s: Are social ads really a good idea? http://www.marketingpilgrim.com/2008/05/how-to-manage-your-pay-per-click-campaigns-to-help-you-avoid-common-ppc-mistakes-and-google-ad-words-gaffs-aka-top-of-the-ppc-flops.html/comment-page-1#comment-57963 CopyDiva » Blog Archive » CPM’s, CPC’s: Are social ads really a good idea? Wed, 15 Oct 2008 20:18:44 +0000 http://www.marketingpilgrim.com/?p=5291#comment-57963 [...] How to manage your pay per click campaigns to help you avoid common PPC mistakes and Google Ad Words... [...] [...] How to manage your pay per click campaigns to help you avoid common PPC mistakes and Google Ad Words… [...]

]]> By: Johntanyishin http://www.marketingpilgrim.com/2008/05/how-to-manage-your-pay-per-click-campaigns-to-help-you-avoid-common-ppc-mistakes-and-google-ad-words-gaffs-aka-top-of-the-ppc-flops.html/comment-page-1#comment-49345 Johntanyishin Fri, 06 Jun 2008 13:26:07 +0000 http://www.marketingpilgrim.com/?p=5291#comment-49345 Hi, great article. I've made some changes for my google ads now based on what've you written. Thanks! JTYS *** The Websites your boss doesn't want you to know about! http://www.johntanyishin.com Hi, great article. I’ve made some changes for my google ads now based on what’ve you written.

Thanks!

JTYS
***
The Websites your boss doesn’t want you to know about!
http://www.johntanyishin.com

]]> By: Ann Stanley http://www.marketingpilgrim.com/2008/05/how-to-manage-your-pay-per-click-campaigns-to-help-you-avoid-common-ppc-mistakes-and-google-ad-words-gaffs-aka-top-of-the-ppc-flops.html/comment-page-1#comment-49074 Ann Stanley Tue, 03 Jun 2008 20:50:58 +0000 http://www.marketingpilgrim.com/?p=5291#comment-49074 Hi William the calculation is number of clicks divided by the number of impression x 100. eg if you have 50 clicks and 1000 impressions the click through rate will be 5%. I try to achieve an average CTR of more than 2% for each ad group (for search network only - that is the content network is in a separate campaign). So I generally pause any phrases with a CTR of less than 1%. I hope that helps? kind regards Ann Hi William
the calculation is number of clicks divided by the number of impression x 100. eg if you have 50 clicks and 1000 impressions the click through rate will be 5%.
I try to achieve an average CTR of more than 2% for each ad group (for search network only – that is the content network is in a separate campaign).
So I generally pause any phrases with a CTR of less than 1%.
I hope that helps?
kind regards
Ann

]]> By: Website Design http://www.marketingpilgrim.com/2008/05/how-to-manage-your-pay-per-click-campaigns-to-help-you-avoid-common-ppc-mistakes-and-google-ad-words-gaffs-aka-top-of-the-ppc-flops.html/comment-page-1#comment-49004 Website Design Tue, 03 Jun 2008 10:23:07 +0000 http://www.marketingpilgrim.com/?p=5291#comment-49004 hey, i m calculation the CTR but i m not able to get the right answer, would anybody let me know what is the exact formula to calculate CTR?? i m using this one! Impression * No. of Clicks / 100 = ? is it right?? Please let me know!!!!! William http://www.argosinfotech.com hey, i m calculation the CTR but i m not able to get the right answer, would anybody let me know what is the exact formula to calculate CTR??

i m using this one!

Impression * No. of Clicks / 100 = ?

is it right??

Please let me know!!!!!

William
http://www.argosinfotech.com

]]> By: Online Surveys http://www.marketingpilgrim.com/2008/05/how-to-manage-your-pay-per-click-campaigns-to-help-you-avoid-common-ppc-mistakes-and-google-ad-words-gaffs-aka-top-of-the-ppc-flops.html/comment-page-1#comment-48606 Online Surveys Fri, 30 May 2008 09:08:29 +0000 http://www.marketingpilgrim.com/?p=5291#comment-48606 Online surveys that pay are a very big business on the Internet. These help those who develop products, services or programs to be able to gauge the markets response to new development concepts. Online surveys that pay are a very big business on the Internet. These help those who develop products, services or programs to be able to gauge the markets response to new development concepts.

]]> By: David Temple http://www.marketingpilgrim.com/2008/05/how-to-manage-your-pay-per-click-campaigns-to-help-you-avoid-common-ppc-mistakes-and-google-ad-words-gaffs-aka-top-of-the-ppc-flops.html/comment-page-1#comment-48601 David Temple Fri, 30 May 2008 06:23:24 +0000 http://www.marketingpilgrim.com/?p=5291#comment-48601 Excellent article Ann. Some of these mistakes are being made by even "seasoned" search marketers. The biggest mistake IMHO is #10. Often different agencies are responsible for PPC and SEO and therefore the client is wasting money. PPC + SEO = Better ROI <em>David Temple's last blog post..<a href='http://www.semscholar.com/2008/05/28/sem-scholarship-contest-step-it-up/' rel="nofollow">SEM Scholarship contest, step it up!</a></em> Excellent article Ann. Some of these mistakes are being made by even “seasoned” search marketers. The biggest mistake IMHO is #10. Often different agencies are responsible for PPC and SEO and therefore the client is wasting money.

PPC + SEO = Better ROI

David Temple’s last blog post..SEM Scholarship contest, step it up!

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