It’s official. As much as people want to pile on the social media consulting gravy train to bring in the big theoretical bucks, even Biz Stone at Twitter sends email newsletters. Apparently, the guys at Twitter have cool news they want you to hear that requires more than 140 characters.
How can marketers actually send emails that people want to read, according to a study done by eROI?
- Put out something people can use. Of those who responded to the study, only 29% offer access to preferred content, 24% offer discounts/coupons, and only 22% offer some kind of contest.
- Don’t be a jerk. Only 30% of respondents to the study are offering any opt-in options.
- Your customers have different needs, so treat them that way. One-third of responders are offering no form of segmented email list at all.
To find more stats on making email marketing effective, read the summary of eROI’s report.
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