Comments on: Write Newsletters Even You’d Want to Read

By: Jeff Kempf

Jeff Kempf — Mon, 24 Nov 2008 19:03:01 +0000

I also think newsletters should offer some original content. Companies and individuals should offer something new in their newsletters. This goes along with the idea of providing something of interest to the readers. Why would they care about a newsletter that only contains information they've already read several times? Jeff Kempf, marketing intern at http://www.eroi.com Jeff Kempf's last blog post..Mainstream Por-NO

By: brando the Great

brando the Great — Mon, 06 Oct 2008 07:45:01 +0000

make that 12, sorry

By: brando the Great

brando the Great — Mon, 06 Oct 2008 07:44:34 +0000

I’m super proud of my D& D newsletter. It has been going to 11+ years now! yee haw.

By: Tiffany

Tiffany — Wed, 07 May 2008 03:07:35 +0000

Yeah me too rarely read the newsletter come to my inbox. Sometimes maybe I just deleted it right away before read it because I don’t have enough time to identify whether it is spam or not.

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Mon, 05 May 2008 22:36:54 +0000

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By: Eva White

Eva White — Mon, 05 May 2008 13:08:52 +0000

Newsletters are helpful once in a while. There are so many newsletters sitting in my mailbox, but I hardly get time to read any. Eva White's last blog post..Celebrity Buzz?.

By: seo dude

seo dude — Mon, 05 May 2008 11:42:51 +0000

PS3, If you were to sign up to MP updates or newsletter for example they would build up your trust, send you some useful info and only then start plugging referral links or ads. Half the time you won’t even know you are being sold something.

By: wii guy

wii guy — Mon, 05 May 2008 10:45:36 +0000

Personally I don’t even bother opening emails which look like spam. It’s the 30 year anniversary of spam.

Today more than 100 billion spam messages are sent every day. They make the senders more than £121m a year. It’s a real problem.

Opt-in emails are different though. You know who sent them. I still ignore them unless they have something worth reading, which is never.

John

By: Web Marketing Man

Web Marketing Man — Mon, 05 May 2008 09:45:12 +0000

Was following an interesting thread on another blog about the imminent redundancy of email, and here we are talking about email campaigns again.

There is still value to be found here in my humble opinion, however the spam issue has fouled the works up a bit. If one can effectively circumvent spam issues (don’t ask me how….) then there is life left in this type of campaign.

By: Prosperity Writer

Prosperity Writer — Mon, 05 May 2008 07:20:33 +0000

double opt in, as i understand it, sends another email to you to verify that you indeed opted in to their mailing list

By: PS3

PS3 — Sun, 04 May 2008 23:36:56 +0000

And double opt-in?

I find e-mail marketing a difficult concept to get my head around, bearing in mind that I delete anything that vaguely looks like it is selling me something or is spam. Doesn’t everbody?

By: Andy Beal

Andy Beal — Sun, 04 May 2008 20:27:45 +0000

@Webmaster Forums – it means that the user specifically requested to join the email list.

By: Barbara Ling (aka Owlbert)

Barbara Ling (aka Owlbert) — Sun, 04 May 2008 18:45:36 +0000

What I find to be useful in my newsletters is to add the human-interest aspect – what’s going on in my life, how my air conditioner broke so I had to work at the library, which Twitter Budgie ate my lab notebook, etc. I’ve received many positive comments about that.

Data points,

Barbara

Barbara Ling (aka Owlbert)’s last blog post..Insane Luxury Music – Party hard with this 5K Jukebox

By: Webmaster Forums

Webmaster Forums — Sun, 04 May 2008 18:24:06 +0000

What does the word opt-in mean?