Keep Your Eye on the Yahoo, WPP Ad Partnership; Ignore Carl Icahn
Do you know how illusionists make that cute bunny disappear? They distract your eyes with something else, so you don’t notice what’s going on.
In a statement, the companies said that as part of the deal, WPP advertising agencies would, through its 24/7 Real Media arm, develop a proprietary advertising media trading platform that takes advantage of Yahoo’s Right Media exchange.
In addition, WPP will work with Yahoo to create a WPP marketplace giving its ad agencies a new place to spend their client’s ad budgets.