Microsoft’s Yahoo Rebound; Now Looking to Marry Facebook?




According to sources close to the company, for example, Microsoft’s bankers had been putting out subtle signals to Facebook to see if it would be open to a full buyout.

Wow! What do you say about a rumor of that magnitude?

"On the rebound" comes to mind.

Remember when you were 13 years old–some of us need to think hard–and you had a crush on someone? It felt like a love that would never, ever go away. Then two days later, you had a new obsession.

Yeah, Microsoft’s that 13 year old looking for love.

I know, I know. I just flew back from Redmond, so you’d think I’d cut Microsoft some slack–and I will before I end this post–but, if true, how can you not compare the company to a teenager with puppy-love angst?

Facebook is already wearing Microsoft’s ring–the company recently invested $240 million in the social network–but the timing is just too strange. Ten minutes ago, Yahoo was the company that was going to solve all Microsoft’s problems. Now it’s Facebook?

OK, a reminder. This is just a rumor, and Microsoft has promised us it plans on staying single for the near future.

Despite my own personal sense that Facebook has already peaked, Microsoft could at least earn some "cool" points by acquiring the company. And Facebook–by selling a share to MSFT already–has shown that it at least feels some synergy with the company.

What do you think? Would a Facebook acquisition be a good move?

  • http://www.greatpriceshere.com Nicole

    Was it only yesterday that the big Bill was saying that MS has on other plans on hand for acquisitions?

  • http://www.michellesblog.net Michelle Greer

    Microsoft must have some targeted ad system that is not as creepy as beacon. Any ad on Facebook would have to be targeted, useful, and rather inconspicuous to prevent other platforms from popping up and stealing users.

    Michelle Greer’s last blog post..$20 Will Help a Family Reconnect after the Burma Cyclone

  • http://www.neillemons.com Neil

    Facebook would never go for it. What makes Microsoft think they would take an offer when Facebook turned down Yahoo. Zuckerburg is going to hold on as long as he can in order to offer the most value to the users ( and make a good advertising model).

    Neil’s last blog post..Tech News Podcast Queen Cali Lewis Speaks to the DJCC

  • Dean

    The schizophrenic nature of these diverse acquisition efforts only tells me that Microsoft has no clear strategic direction and is spooked by the threat of Google (much like Verizon was during the recent spectrum auction). They just seem to be wanting to grab up sexy properties in hot markets and hoping to figure out “why” later.

  • http://www.microsoftweblog.com Jason Bean

    I’m a Microsoft fan, but they have problems with public image for obvious reasons. I think their purchase of Facebook would drive aways users and kill the site’s value almost immediately.

    Jason Bean’s last blog post..Productivity Tracking Built into the Microsoft OS

  • http://www.michellesblog.net Michelle Greer

    The majority of Marketing Pilgrim readers may hate Microsoft, but the majority of Facebook users could honestly care less. They just want to be able to keep up with their friends and FB is a good tool for doing so.

    If anything, someone may try to build another platform just to spite Microsoft. Who knows.

    Michelle Greer’s last blog post..$20 Will Help a Family Reconnect after the Burma Cyclone

  • http://www.marketingpilgrim.com Andy Beal

    @Michelle – I agree. As long as they leave the brand and experience in tact, I doubt many would leave Facebook because MSFT acquired it.

  • http://blog.shareresults.com CT Moore

    I think one of the biggest challenges that Microsoft faces is its own management model. It’s one, I believe that evolved in a vacuum when they had a monopoly. But I think that it came with a chauvinism that has prevented them from evolving in a way best suited for where the web and consumer technology is going, and that’s probably why they’ve had so many troubles in both their online ventures and negotiations with other companies.

    They’re probably just pushing a business mindset that’s (1) incompatible with other companies’ models, and (2) just rubbing other execs the wrong way at the table. It’s probably why the Yahoo deal didn’t work out.

    CT Moore’s last blog post..SEO Needs to Grow Up Along with Google and the Web

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  • http://www.evawhite.com Eva White

    Just how many mergers and takeovers can even Microsoft handle?

    Eva White’s last blog post..Rising Hemlines.. Rising Stocks

  • http://www.evawhite.com Eva White

    I guess its a bid to make the comapny feel alive in the media more than in actuality.

    Eva White’s last blog post..Rising Hemlines.. Rising Stocks

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