Here are some basic findings of the study:
If you’re a technology reporter, you’re most likely to blog as part of your job description.
47 percent of all technology reporters and over one-third (38 percent) of political reporters said they blog.
While journalists generally like social media, they believe they’ve taken down the quality and accuracy of reporting.
67 percent of reporters who cover lifestyle issues believe social media has a negative on accuracy and 64 percent say it lowers the quality of reporting.
Top Sites for Journalists
This is only out of 10 sites – but the top 3 were TMZ, Perez Hilton, and MSN Lifestyle. They read these sites, but the sites that became most credible include: MSN Lifestyle, AOL Living, and TMZ.
The most popular of 10 sites were: Huffington Post, Real Clear Politics, Talking Points Memo, and Daily Kos. The most credible sites were Huffington Post and Daily Kos.
The top sites for technology reporters include: Engadget, Gizmodo, and Boing Boing. As for credibility, they ranked Arstechnica, GigaOm, and Engadget tops.
Tripadvisor and Frommers were top sites for this group, but they don’t visit the sites very often. Very few of the top 10 sites tested were visited on a daily or weekly basis. Most credible include: Frommers, Forbes Traveler, and Travel Channel.
They prefer NIH, WebMD, Mayo Clinic and MSN Health. And apparently, not much else. As far as credibility NIH and Mayo were seen as most credible.
Approximately 3,500 email invitations were sent per “beat.” 101 technology journalists, 92 lifestyle journalists, 119 healthcare journalists, 70 travel journalists, and 69 political journalists responded.