Comments on: Newspaper Sites Profitable with Online Advertising http://www.marketingpilgrim.com/2008/05/newspaper-sites-profitable-with-online-advertising.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: *Number of internet users who view videos | adsonvids Blog http://www.marketingpilgrim.com/2008/05/newspaper-sites-profitable-with-online-advertising.html/comment-page-1#comment-68470 *Number of internet users who view videos | adsonvids Blog Thu, 26 Feb 2009 02:07:51 +0000 http://www.marketingpilgrim.com/?p=5330#comment-68470 [...] Newspaper Sites Profitable with Online Advertising [...] [...] Newspaper Sites Profitable with Online Advertising [...]

]]> By: Not a printing company either « Adrian Phillips’ Blog http://www.marketingpilgrim.com/2008/05/newspaper-sites-profitable-with-online-advertising.html/comment-page-1#comment-58526 Not a printing company either « Adrian Phillips’ Blog Tue, 28 Oct 2008 20:11:59 +0000 http://www.marketingpilgrim.com/?p=5330#comment-58526 [...] part is expensive. Don’t mishear me. Hiring qualified journalists comes with a price. But “news” can be profitable. Now add the “paper” part, and the cost of doing business gets doubly [...] [...] part is expensive. Don’t mishear me. Hiring qualified journalists comes with a price. But “news” can be profitable. Now add the “paper” part, and the cost of doing business gets doubly [...]

]]> By: Adsonvids Blog » Blog Archive » *Number of internet users who view videos http://www.marketingpilgrim.com/2008/05/newspaper-sites-profitable-with-online-advertising.html/comment-page-1#comment-54385 Adsonvids Blog » Blog Archive » *Number of internet users who view videos Tue, 19 Aug 2008 03:40:18 +0000 http://www.marketingpilgrim.com/?p=5330#comment-54385 [...] Newspaper Sites Profitable with Online Advertising [...] [...] Newspaper Sites Profitable with Online Advertising [...]

]]> By: Brad King http://www.marketingpilgrim.com/2008/05/newspaper-sites-profitable-with-online-advertising.html/comment-page-1#comment-50790 Brad King Tue, 24 Jun 2008 23:41:00 +0000 http://www.marketingpilgrim.com/?p=5330#comment-50790 Having run two news websites and worked for a third, I would ask this question: how is the "profitability" measured? Many times, ancillary costs are not built into the model (for instance, rent, ect) and instead they are lumped entirely in the print operation. Also, I would love to see the metrics on where the revenues are coming from. I've poured through scads of budgets and I've not seen many operations that were truly ad-supported and profitable. Most profitable sites do something radical: they sell products (think Amazon or Ebay). If you factor in revenues from conference registration, subscriptions (yes, people still pay), and other forms -- monies can be quite high. <em>Brad King's last blog post..<a href='http://www.themodernjournalist.com/2008/06/24/4-steps-to-create-a-modern-news-story/' rel="nofollow">4 Steps to Create A Modern News Story</a></em> Having run two news websites and worked for a third, I would ask this question: how is the “profitability” measured?

Many times, ancillary costs are not built into the model (for instance, rent, ect) and instead they are lumped entirely in the print operation.

Also, I would love to see the metrics on where the revenues are coming from. I’ve poured through scads of budgets and I’ve not seen many operations that were truly ad-supported and profitable. Most profitable sites do something radical: they sell products (think Amazon or Ebay).

If you factor in revenues from conference registration, subscriptions (yes, people still pay), and other forms — monies can be quite high.

Brad King’s last blog post..4 Steps to Create A Modern News Story

]]> By: Let's Make a Deal to Find and Exclude as many Yahoo Distribution Partner Domains as Possible | Search Marketing Sage http://www.marketingpilgrim.com/2008/05/newspaper-sites-profitable-with-online-advertising.html/comment-page-1#comment-50280 Let's Make a Deal to Find and Exclude as many Yahoo Distribution Partner Domains as Possible | Search Marketing Sage Tue, 17 Jun 2008 21:43:06 +0000 http://www.marketingpilgrim.com/?p=5330#comment-50280 [...] websites. I am up to 135 so far, and only a third of the way through. And that’s only the newspapers. It turns out many television station websites are Yahoo syndicated search partners as [...] [...] websites. I am up to 135 so far, and only a third of the way through. And that’s only the newspapers. It turns out many television station websites are Yahoo syndicated search partners as [...]

]]> By: The Modern Journalist » Blog Archive » 2 Sides: An Online Debate about the Future of Newspapers http://www.marketingpilgrim.com/2008/05/newspaper-sites-profitable-with-online-advertising.html/comment-page-1#comment-49665 The Modern Journalist » Blog Archive » 2 Sides: An Online Debate about the Future of Newspapers Tue, 10 Jun 2008 15:11:23 +0000 http://www.marketingpilgrim.com/?p=5330#comment-49665 [...] Newspaper Sites Profitable with Online Advertising [via Zemanta] [...] [...] Newspaper Sites Profitable with Online Advertising [via Zemanta] [...]

]]> By: Goran Web Design http://www.marketingpilgrim.com/2008/05/newspaper-sites-profitable-with-online-advertising.html/comment-page-1#comment-49179 Goran Web Design Wed, 04 Jun 2008 19:11:45 +0000 http://www.marketingpilgrim.com/?p=5330#comment-49179 Its the question if everything will be online. I am sure people actually buy magazines. Was reading that Woolworths in the UK is stopping selling CD's and they sell 1/3 in the UK because on-line is 10x more. So lets see what happens in the years to come with future technology where we download the magazines to our magazine tablets. Its the question if everything will be online. I am sure people actually buy magazines. Was reading that Woolworths in the UK is stopping selling CD’s and they sell 1/3 in the UK because on-line is 10x more. So lets see what happens in the years to come with future technology where we download the magazines to our magazine tablets.

]]> By: LSDI : Siti web dei giornali locali in attivo in Usa con la pubblicità online http://www.marketingpilgrim.com/2008/05/newspaper-sites-profitable-with-online-advertising.html/comment-page-1#comment-49114 LSDI : Siti web dei giornali locali in attivo in Usa con la pubblicità online Wed, 04 Jun 2008 05:37:13 +0000 http://www.marketingpilgrim.com/?p=5330#comment-49114 [...] studio – spiega Marketingpilgrim – ha riguardato 3.100 siti che fanno capo a giornali, stazioni radio e tv per analizzare il [...] [...] studio – spiega Marketingpilgrim – ha riguardato 3.100 siti che fanno capo a giornali, stazioni radio e tv per analizzare il [...]

]]> By: iPod Touch http://www.marketingpilgrim.com/2008/05/newspaper-sites-profitable-with-online-advertising.html/comment-page-1#comment-48895 iPod Touch Mon, 02 Jun 2008 14:29:42 +0000 http://www.marketingpilgrim.com/?p=5330#comment-48895 Without revenue from advertisers do you think the physical papers will cease to exist? John <em>iPod Touch's last blog post..<a href='http://freeipodsetc.co.uk/blog/movie-trailer-watch/' rel="nofollow">Movie Trailer Watch</a></em> Without revenue from advertisers do you think the physical papers will cease to exist?

John

iPod Touch’s last blog post..Movie Trailer Watch

]]> By: trexpenn http://www.marketingpilgrim.com/2008/05/newspaper-sites-profitable-with-online-advertising.html/comment-page-1#comment-48849 trexpenn Sun, 01 Jun 2008 21:08:46 +0000 http://www.marketingpilgrim.com/?p=5330#comment-48849 I'm one of those who stopped subscribing to newspapers and basically gets my news (local and global) online or from TV. The previous poster raised a valid point though with regards to the effectivity of the ads, as in my case, I never bother looking at the ads at all. <em>trexpenn's last blog post..<a href='http://feeds.feedburner.com/~r/TrexReviews/~3/301051793/' rel="nofollow">Dimdim Unleashes the “Eagle”</a></em> I’m one of those who stopped subscribing to newspapers and basically gets my news (local and global) online or from TV. The previous poster raised a valid point though with regards to the effectivity of the ads, as in my case, I never bother looking at the ads at all.

trexpenn’s last blog post..Dimdim Unleashes the “Eagle”

]]> By: seo guy http://www.marketingpilgrim.com/2008/05/newspaper-sites-profitable-with-online-advertising.html/comment-page-1#comment-48844 seo guy Sun, 01 Jun 2008 20:45:14 +0000 http://www.marketingpilgrim.com/?p=5330#comment-48844 They usually have various gobs and classified listings attached that in most cases are paid. There are tons of opportunities for these companies to make money really. <em>seo guy's last blog post..<a href='http://www.exposedseo.com/2008/05/31/23-creative-ads-for-your-inspiration/' rel="nofollow">23 creative ads for your inspiration.</a></em> They usually have various gobs and classified listings attached that in most cases are paid. There are tons of opportunities for these companies to make money really.

seo guy’s last blog post..23 creative ads for your inspiration.

]]> By: iPod Touch http://www.marketingpilgrim.com/2008/05/newspaper-sites-profitable-with-online-advertising.html/comment-page-1#comment-48824 iPod Touch Sun, 01 Jun 2008 12:25:17 +0000 http://www.marketingpilgrim.com/?p=5330#comment-48824 I have to agree with Jayson here. If the newspaper is successful offline then chances are it will be successful online. If they keep the same writers it will be an online, more interactive, version of the physical paper. The stories will be the same so will attract the same audiences, apart from those without internet access. John <em>iPod Touch's last blog post..<a href='http://freeipodsetc.co.uk/blog/search-engine-optimisation-the-step-by-step-guide-2/' rel="nofollow">Search Engine optimisation - The step by step guide</a></em> I have to agree with Jayson here. If the newspaper is successful offline then chances are it will be successful online. If they keep the same writers it will be an online, more interactive, version of the physical paper. The stories will be the same so will attract the same audiences, apart from those without internet access.

John

iPod Touch’s last blog post..Search Engine optimisation – The step by step guide

]]> By: Goran Web Design http://www.marketingpilgrim.com/2008/05/newspaper-sites-profitable-with-online-advertising.html/comment-page-1#comment-48814 Goran Web Design Sun, 01 Jun 2008 08:12:53 +0000 http://www.marketingpilgrim.com/?p=5330#comment-48814 I think that its good to see. I was of the impression that they were not successful in general online. It us the consumers that are now getting them online. I have not bought a single magazine in about 2 years. I think that its good to see. I was of the impression that they were not successful in general online. It us the consumers that are now getting them online. I have not bought a single magazine in about 2 years.

]]> By: Jayson http://www.marketingpilgrim.com/2008/05/newspaper-sites-profitable-with-online-advertising.html/comment-page-1#comment-48799 Jayson Sat, 31 May 2008 22:01:20 +0000 http://www.marketingpilgrim.com/?p=5330#comment-48799 I'm not too sure that online advertising hasn't been studied - I would argue that it's been studied a lot, and that tons of people are making money from online advertising and are actually advertising online, because it works. For most products and most industries online advertising is extremely effective - IMO I’m not too sure that online advertising hasn’t been studied – I would argue that it’s been studied a lot, and that tons of people are making money from online advertising and are actually advertising online, because it works.

For most products and most industries online advertising is extremely effective – IMO

]]> By: Nicole http://www.marketingpilgrim.com/2008/05/newspaper-sites-profitable-with-online-advertising.html/comment-page-1#comment-48786 Nicole Sat, 31 May 2008 17:57:01 +0000 http://www.marketingpilgrim.com/?p=5330#comment-48786 Online ad revenues may indeed be going up. I however would like to see long term impact, in terms of the effectiveness of such advertising. At the end of the day, advertisers will spend money if it generates business for them. The current fad is online advertising, but quite how effective it is, is yet to be studied. Online ad revenues may indeed be going up. I however would like to see long term impact, in terms of the effectiveness of such advertising. At the end of the day, advertisers will spend money if it generates business for them. The current fad is online advertising, but quite how effective it is, is yet to be studied.

]]> By: Newspaper Sites Profitable with Online Advertising « theDigitalNews.TV http://www.marketingpilgrim.com/2008/05/newspaper-sites-profitable-with-online-advertising.html/comment-page-1#comment-48772 Newspaper Sites Profitable with Online Advertising « theDigitalNews.TV Sat, 31 May 2008 13:17:06 +0000 http://www.marketingpilgrim.com/?p=5330#comment-48772 [...] Article Link: http://www.marketingpilgrim.com/2008/05/newspaper-sites-profitable-with-online-advertising.html [...] [...] Article Link: http://www.marketingpilgrim.com/2008/05/newspaper-sites-profitable-wit h-online-advertising.html [...]

]]> By: Are Newspapers Dead Yet? http://www.marketingpilgrim.com/2008/05/newspaper-sites-profitable-with-online-advertising.html/comment-page-1#comment-48749 Are Newspapers Dead Yet? Sat, 31 May 2008 03:31:24 +0000 http://www.marketingpilgrim.com/?p=5330#comment-48749 [...] more about the decline of newspapers and the growth of online advertising at pilgrim. and Michael Crichton’s 1993 prediction that newspapers would go extinct by 2003. Mr. [...] [...] more about the decline of newspapers and the growth of online advertising at pilgrim. and Michael Crichton’s 1993 prediction that newspapers would go extinct by 2003. Mr. [...]

]]> By: Jayson http://www.marketingpilgrim.com/2008/05/newspaper-sites-profitable-with-online-advertising.html/comment-page-1#comment-48730 Jayson Fri, 30 May 2008 21:54:29 +0000 http://www.marketingpilgrim.com/?p=5330#comment-48730 Newspapers are a shoe-in for internet success if you ask me. Full-time writers, local exposure and motivation to find new revenue (dwindling print). It would be hard to have a successful newspaper and an unsuccessful website. Newspapers are a shoe-in for internet success if you ask me. Full-time writers, local exposure and motivation to find new revenue (dwindling print).

It would be hard to have a successful newspaper and an unsuccessful website.

]]> By: MarketingDeviant http://www.marketingpilgrim.com/2008/05/newspaper-sites-profitable-with-online-advertising.html/comment-page-1#comment-48720 MarketingDeviant Fri, 30 May 2008 21:12:24 +0000 http://www.marketingpilgrim.com/?p=5330#comment-48720 Online is the new future for newspaper. Using less paper to create a greener world! Besides, online articles are basically going to stay there forever! <em>MarketingDeviant's last blog post..<a href='http://feeds.feedburner.com/~r/Marketingdeviantcom/~3/301019368/' rel="nofollow">Hide a Knife Behind a Smile</a></em> Online is the new future for newspaper. Using less paper to create a greener world! Besides, online articles are basically going to stay there forever!

MarketingDeviant’s last blog post..Hide a Knife Behind a Smile

]]> By: Newspapers are still profitable online : Freshy SEO for blogging, new media and social networks http://www.marketingpilgrim.com/2008/05/newspaper-sites-profitable-with-online-advertising.html/comment-page-1#comment-48718 Newspapers are still profitable online : Freshy SEO for blogging, new media and social networks Fri, 30 May 2008 21:11:01 +0000 http://www.marketingpilgrim.com/?p=5330#comment-48718 [...] Pilgrim has a great write up today that covers a study on newspaper websites and the revenue/profit they generate. A study by Borrell Associates found that almost all newspaper web sites are profitable - thanks to [...] [...] Pilgrim has a great write up today that covers a study on newspaper websites and the revenue/profit they generate. A study by Borrell Associates found that almost all newspaper web sites are profitable – thanks to [...]

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