Online Video Watching Continues to Soar
Tuesday, May 13th, 2008;
-- Sean Maguire |
By Sean Maguire
comScore yesterday released March 2008 data depicting Google’s continued assault on the online video watching market. With 4.3 billion videos viewed during the month, representing a 38% share of all videos, Google gained 2.6-percent over the previous month. Google’s video flagship YouTube accounted for 98% of its total.
U.S. Internet users viewed 11.5 billion online videos during the period, a 13-percent gain versus February and a 64-percent gain versus March 2007.
|
Top U.S. Online Video Properties* by Videos Viewed March 2008 Total U.S. – Home/Work/University Locations Source: comScore Video Metrix |
||
|
Property |
Videos (000) |
Share (%) of Videos |
|
Total Internet |
11,476,886 |
100.0 |
|
Google Sites |
4,358,306 |
38.0 |
|
Fox Interactive Media |
477,621 |
4.2 |
|
Yahoo! Sites |
328,087 |
2.9 |
|
Viacom Digital |
249,285 |
2.2 |
|
Microsoft Sites |
245,453 |
2.1 |
|
Time Warner - Excl. AOL |
159,009 |
1.4 |
|
Disney Online |
108,055 |
0.9 |
|
ABC.COM |
100,051 |
0.9 |
|
AOL LLC |
100,044 |
0.9 |
|
ESPN |
89,760 |
0.8 |
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Other Notable Numbers:
- 73.7 percent of the total U.S. Internet audience viewed online video.
- 84.8 million viewers watched 4.3 billion videos on YouTube.com (50.4 videos per viewer).
- 47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer).
- The average online video duration was 2.8 minutes.
- The average online video viewer watched 235 minutes of video.
About Sean Maguire.
Sean Maguire is the Founder and Managing Partner for 360SELL, Inc., an Austin, TX based internet sales and marketing consulting firm. Sean has over 20 years experience working with venture funded startups through Fortune 500 industry leaders.
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May 13th, 2008 at 11:30 am
Amazing. I spend a LOT of time on the net for work, and I think I watch a video/day at most.
My kids spend an hour or two each and they probably watch two videos a day.
Who *are* these people?
-OT
PS - Does anyone make money on this?
May 13th, 2008 at 12:05 pm
Hey Oliver. No kidding! I was thinking the same thing when I first looked at the numbers. Even with some fudge factor (since comScore isn’t always the most accurate source), these are some compelling numbers.
Bottom line? As a marketer, if you were on the ledge and needed any further catalyst to jump into a video campaign - this should do it!
May 13th, 2008 at 3:02 pm
[...] (via Marketing Pilgrim) [...]
May 23rd, 2008 at 2:50 pm
Amazing how much bandwidth is getting used by videos. Would the internet be faster without all these videos?