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Online Video Watching Continues to Soar




By Sean Maguire

comScore yesterday released March 2008 data depicting Google’s continued assault on the online video watching market. With 4.3 billion videos viewed during the month, representing a 38% share of all videos, Google gained 2.6-percent over the previous month. Google’s video flagship YouTube accounted for 98% of its total.

U.S. Internet users viewed 11.5 billion online videos during the period, a 13-percent gain versus February and a 64-percent gain versus March 2007.

Top U.S. Online Video Properties* by Videos Viewed

March 2008

Total U.S. – Home/Work/University Locations

Source: comScore Video Metrix

Property

Videos

(000)

Share (%) of

Videos

Total Internet

11,476,886

100.0

Google Sites

4,358,306

38.0

Fox Interactive Media

477,621

4.2

Yahoo! Sites

328,087

2.9

Viacom Digital

249,285

2.2

Microsoft Sites

245,453

2.1

Time Warner – Excl. AOL

159,009

1.4

Disney Online

108,055

0.9

ABC.COM

100,051

0.9

AOL LLC

100,044

0.9

ESPN

89,760

0.8

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Other Notable Numbers:

  • 73.7 percent of the total U.S. Internet audience viewed online video.
  • 84.8 million viewers watched 4.3 billion videos on YouTube.com (50.4 videos per viewer).
  • 47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer).
  • The average online video duration was 2.8 minutes.
  • The average online video viewer watched 235 minutes of video.

About Sean Maguire.

Sean Maguire is the Founder and Managing Partner for 360SELL, Inc., an Austin, TX based internet sales and marketing consulting firm. Sean has over 20 years experience working with venture funded startups through Fortune 500 industry leaders.

  • http://www.promote-my-site.com Oliver Taco

    Amazing. I spend a LOT of time on the net for work, and I think I watch a video/day at most.

    My kids spend an hour or two each and they probably watch two videos a day.

    Who *are* these people?

    -OT

    PS – Does anyone make money on this?

  • http://www.360sell.com Sean Maguire

    Hey Oliver. No kidding! I was thinking the same thing when I first looked at the numbers. Even with some fudge factor (since comScore isn’t always the most accurate source), these are some compelling numbers.

    Bottom line? As a marketer, if you were on the ledge and needed any further catalyst to jump into a video campaign – this should do it!

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  • http://www.futurefactory-software.com Musashi

    Amazing how much bandwidth is getting used by videos. Would the internet be faster without all these videos?

  • http://www.smallbusinessmarketingconsultant.com Hamilton Wallace

    Video is becoming the vocabulary of the internet. Every new technology starts with the content of that which it replaces; radio started with vaudeville routines, early TV shows were radio shows, and so on.

    The message: ALL of us should have video on our sites. Jump on the band wagon folks. After all, you wouldn’t televise turning the pages of a book, right? Have you looked at your website lately?!

  • http://Search-Engine-Optimization-And-Beyond.com SEOGuy

    Videos simply make sense.

    Sad to say, people are just plain to lazy to read and while audio avoids that issue video adds in the added option of being pictoral.

    No matter what happens with the current lawsuit aginst YouTube, it is more than clear that Video will not be leaving the Internet scene any time soon.

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