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Optimizing for Indented Listings



The devil is in the details and sometimes it is easy to overlook opportunity even when it is staring you right in the face. Thankfully not everyone misses the obvious opportunities to take advantage of the hard work they have already done.

Andy Beard has an excellent nearly step-by-step explanation as well as links to a video, from Stomper Net made by Andy Jenkins, showing how to take an existing Google listing and work to get an indented listing to go along with it.

In short here is what Andy says to do and it is so simple as to be comical when you really think about it but it is amazing how many people don’t take the time to do this or even know how.

  • Get one page indexed and ranking
  • Write a second post linking to the first (which will also then trackback to the second page)
  • Use the same primary keyword in both posts

Andy also tells how to use Tags to accomplish the same thing. Now the great thing about this technique is that it is useful for more than just the SEO crowd. No matter what type of site you are running of what type of online marketing you are doing if it revolves around search engine rankings then you can and should be using this technique to take advantage of those hard-earned search engine listings and make them even more valuable.

In his article Andy does a nice job of pointing out potential opportunities for A list bloggers as well as making it clear anyone can and should be leveraging techniques like this one to get more bang for their buck on every search listing that is driving them traffic. I am sure few more warning sirens went off, because to efficiently use this technique it means site owners also need to not only have quality analytics but also be using the data to affect change.

Tips like these are great and hopefully remind all internet marketers that just when you think you have accomplished your goals a little more effort and awareness can often help you achieve additional success. I strongly encourage everyone to go on over and read Andy’s entire post.

So tell me how many readers are actively using this technique?

  • http://www.seoresults.co.za Web Marketing Man

    WOW! Great tip! This one will be discussed in our monday morning meeting! Thanks.

  • http://www.marketingpilgrim.com Andy Beal

    That saves me having to write about it in my blog marketing series. :-)

    The advice Andy provides sounds similar to what I do with MP. Linking one targeted page to another, is pretty much all there is too it.

  • http://www.palmerwebmarketing.com/blog Palmer Web Marketing

    I don’t think that many SEO’s are using this tactic, but it’s extremely effective.

    Lately I’ve been intentionally optimizing for 2 pages from the start (not waiting to rank well for the first before optimizing for the indented one.) I believe this helps to create a diversified linking strategy, even if the indentation never appears.

    I can also say from experience that clients love to see a second first page listing.

    I wrote a post about this late last year if anyone is interested. My 3 steps are very similar to Andy Beard’s: http://www.palmerwebmarketing.com/blog/3-steps-for-getting-an-indented-serp-result/

    Palmer Web Marketing’s last blog post..3 Product Page Sales Boosters

  • http://marketingonlineinternet.com Junior

    Hey thanks for such a wonderful post.

    Junior’s last blog post..Why You Should Publish an eZine?

  • http://websuccessdiva.com Web Success Diva

    This is a great, simple post… you are so right, most will miss the little opportunities that can explode traffic :-)

    Thanks!
    Maria Reyes-McDavis

    Web Success Diva’s last blog post..So, you want to be an online entrepreneur?

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  • http://www.twitter.com/seotips2go Martin Canchola your Specialized Internet Strategist

    Very interesting…never heard of an indented listing til’ now…..however according to the definition…I do have some..sweet..thanks..ps..if you have a twitter hit me up…ill return the favor…

  • http://www.evawhite.com Eva White

    Its always the simple ideas that work the best. Great post.

    Eva White’s last blog post..Console Wars

  • http://www.igorthetroll.com/blog Igor The Troll

    The simplest things work best! Maybe for me SEO is redundant because I do not really think about it that much. The reason could be that I have built a Web portal first before I started blogging.

    You have to link to your pages for easy user navigation! Click here does not do justice, so you give your link a relevant title.

    Just follow the natural tendencies of internal and external Web property development in relationship to the product that you are trying to market to the end user.

    Simply put, KISS! Tell people what you have in a natural human language!

    Igor The Troll’s last blog post..China earthquake Twitter Robert Scoble

  • http://www.gadgets4nowt.co.uk PS3

    Simple things are always best…that is what my dad used to say when he patted me on the head as a child :)

  • http://www.netage.co.za Web Developer

    Thank you for the great tip, will try it out.

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