Optimizing for Indented Listings
Saturday, May 24th, 2008;
-- Roderick Ioerger |
The devil is in the details and sometimes it is easy to overlook opportunity even when it is staring you right in the face. Thankfully not everyone misses the obvious opportunities to take advantage of the hard work they have already done.
Andy Beard has an excellent nearly step-by-step explanation as well as links to a video, from Stomper Net made by Andy Jenkins, showing how to take an existing Google listing and work to get an indented listing to go along with it.
In short here is what Andy says to do and it is so simple as to be comical when you really think about it but it is amazing how many people don’t take the time to do this or even know how.
- Get one page indexed and ranking
- Write a second post linking to the first (which will also then trackback to the second page)
- Use the same primary keyword in both posts
Andy also tells how to use Tags to accomplish the same thing. Now the great thing about this technique is that it is useful for more than just the SEO crowd. No matter what type of site you are running of what type of online marketing you are doing if it revolves around search engine rankings then you can and should be using this technique to take advantage of those hard-earned search engine listings and make them even more valuable.
In his article Andy does a nice job of pointing out potential opportunities for A list bloggers as well as making it clear anyone can and should be leveraging techniques like this one to get more bang for their buck on every search listing that is driving them traffic. I am sure few more warning sirens went off, because to efficiently use this technique it means site owners also need to not only have quality analytics but also be using the data to affect change.
Tips like these are great and hopefully remind all internet marketers that just when you think you have accomplished your goals a little more effort and awareness can often help you achieve additional success. I strongly encourage everyone to go on over and read Andy’s entire post.
So tell me how many readers are actively using this technique?
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May 25th, 2008 at 6:48 am
WOW! Great tip! This one will be discussed in our monday morning meeting! Thanks.
May 25th, 2008 at 10:11 am
That saves me having to write about it in my blog marketing series.
The advice Andy provides sounds similar to what I do with MP. Linking one targeted page to another, is pretty much all there is too it.
May 25th, 2008 at 12:24 pm
I don’t think that many SEO’s are using this tactic, but it’s extremely effective.
Lately I’ve been intentionally optimizing for 2 pages from the start (not waiting to rank well for the first before optimizing for the indented one.) I believe this helps to create a diversified linking strategy, even if the indentation never appears.
I can also say from experience that clients love to see a second first page listing.
I wrote a post about this late last year if anyone is interested. My 3 steps are very similar to Andy Beard’s: http://www.palmerwebmarketing.com/blog/3-steps-for-getting-an-indented -serp-result/
Palmer Web Marketing’s last blog post..3 Product Page Sales Boosters
May 25th, 2008 at 3:16 pm
Hey thanks for such a wonderful post.
Junior’s last blog post..Why You Should Publish an eZine?
May 25th, 2008 at 4:51 pm
This is a great, simple post… you are so right, most will miss the little opportunities that can explode traffic
Thanks!
Maria Reyes-McDavis
Web Success Diva’s last blog post..So, you want to be an online entrepreneur?
May 25th, 2008 at 6:33 pm
[...] Optimizing for Indented Listing - Great post to learn just how easy it is to increase your idented listings in Google, which can be great for traffic and rankings. [...]
May 26th, 2008 at 1:45 am
Very interesting…never heard of an indented listing til’ now…..however according to the definition…I do have some..sweet..thanks..ps..if you have a twitter hit me up…ill return the favor…
May 26th, 2008 at 3:30 am
Its always the simple ideas that work the best. Great post.
Eva White’s last blog post..Console Wars
May 26th, 2008 at 5:24 am
The simplest things work best! Maybe for me SEO is redundant because I do not really think about it that much. The reason could be that I have built a Web portal first before I started blogging.
You have to link to your pages for easy user navigation! Click here does not do justice, so you give your link a relevant title.
Just follow the natural tendencies of internal and external Web property development in relationship to the product that you are trying to market to the end user.
Simply put, KISS! Tell people what you have in a natural human language!
Igor The Troll’s last blog post..China earthquake Twitter Robert Scoble
May 26th, 2008 at 2:41 pm
Simple things are always best…that is what my dad used to say when he patted me on the head as a child
May 26th, 2008 at 5:05 pm
Thank you for the great tip, will try it out.
May 27th, 2008 at 9:17 am
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