Crave the Early Days of Google? Join Facebook

Another Google exec has decided to leave Google to join Facebook. This time it’s Elliot Schrage, VP of global communications and public affairs. He’ll become the VP of communications and public policy at Facebook. He was at Google for two years.

The funny part is how quickly he got on Facebook and started sharing the news. Like the COO hire, this is a strategic hire for Facebook as they try to follow in Google’s stock price footsteps. If enough early stage Google employees go to Facebook they just might be able to recreate that early Google startup feel.

Schrage will report to COO Sheryl Sandberg, another exec who recently left Google. Add Ben Ling (marketing) and Ethan Beard (biz dev) to the list of the departed, and it looks like people are craving that startup culture that used to be Google.

Linky Goodness, May 6

If I had more links to share, it’d be a Pilgrim Pick-y Goodness day. But this list is only worthy of the Linky Goodness moniker.

Yahoo Makes the World a Safer Place

Yahoo SearchScan logoYep, Yahoo working to make the world a safer place—to search.

Yahoo will now display warnings on SERPs to indicate that some of the sites listed in their results may not be entirely safe. Yahoo’s SearchScan feature will be a new default for SERPs served to the US, Canada, the UK, France, Italy, Germany, Australia, New Zealand, and Spain. Potentially dangerous sites will feature a highly visible red warning tag under the page title.

The advisories in action:
yahoo has new safe search advisories on serps
The advisories even specify what kind of dangers might lurk in the pages to come.

Yahoo’s new advisories are based on McAfee’s Site Advisor findings and are used to denote sites that may feature dangerous downloads (including dangerous downloads disguised as or packaged with legitimate downloads) and unsolicited email harvesters.

Live Search Goes “Live” With New Search…

…or at least the company appears to be sporting a new look for its search engine.

What do you think? A superficial facelift to win some pride after backing out from Yahoo or perhaps a sign of renewed effort from Microsoft?

UPDATE: The Live Search team explain the details of the new design.

Google Reader Adds New Features; Wants Your and Twitter Habits

If I were one of the stressed out digerati–constantly overwhelmed by the demands of social media–I could probably list out a dozen existing tools that Google Reader’s new sharing options borrow from. Instead, I have my social networking habits under control, so will stick with just the obvious comparisons.

First, what did Google Reader announce?

  • A new bookmarklet. Add the Google Reader bookmarklet to your browser and you can save any web page–even if it doesn’t have an RSS feed–while also adding your own notes or sharing with friends.
  • Share items with a note. I share a lot of items on Google Reader. They all get added to my link blog, but until now, you’d never know why I found an item interesting. With this new addition, I can annotate a shared item with my own notes. So now you’ll know why I liked it.

The Accuracy of Web Analytics

When it comes to marketing everyone is out to compose the most compelling message possible and then measure an audience’s reaction to that message. The question then becomes are measuring the tools that web marketers use reliable? I think the general consensus is that many of the tools that rely on JavaScript are less reliable than marketers would like them to be.

Stone Temple Consulting has performed a quality test showing that where one locates the JavaScript that our analytics tools rely on matters. The two things that the test showed were one that page load time matters and two that the amount traffic to a server can adversely affect page load time. They had to take both of these concepts into account when performing their test.

NBC “Unpulls” YouTube Clips

Back in October, NBC took its popular, officially-sanctioned clips off YouTube in favor of their coming Hulu. I (and many others) derided the decision:

[I]s it really wise to pull your content from the most popular video site online to put it on your own untested, unproven and apparently behind-schedule video site? On the Internet, you have to go where the people are—it’s not an ‘if you build it, they will come’ world anymore.

So good luck with this one, NBC.

In the interim, it seems that Hulu has not only launched, but actually received some decent reviews over time. Of course, decent reviews do not a YouTube killer make, and NBC is rethinking its October decision. The LA Times appears to have been the first to spot the YouTube Hulu channel, likening the effort to “ABC taking out an ad for itself during CBS’ prime time. Or the Dodgers setting up a merchandise booth at AT&T Park. Or no, how about Coke adding themselves to Pepsi’s Wikipedia entry.”