Well, that SOMETHING has finally happened, but no one is really willing to be much more specific than that. However, anonymous sources who apparently don’t know enough to give a hard number (or don’t want to get in trouble) say that Microsoft has increased its bid for Yahoo.

The AP reports that Microsoft’s price will now exceed its original offer of $44.6 billion ($31/share). Microsoft had lowered the offer to $42.4 billion, and its exact value has fluctuated with stock prices. However, Yahoo stockholders were rumored to be holding out for at least $35/share. Analysts have long predicted that the deal would come once the price came into the $32-35/share range.

Yahoo’s stock price has steadily risen over the course of the day as rumors have persisted that a Microsoft and/or Google deal was imminent.

Raise your hand if you’re tired of hearing about the pending Google-Yahoo and/or Yahoo-Microsoft deals. All right, everyone who isn’t me—you’re excused from reading this post. Me—you still have to write it, even though now there’s no one left out there.

Somehow, it’s suddenly news again that Yahoo might do SOMETHING at SOME POINT. (Can you tell I’m not overly impressed?) Sources tell the WSJ that late yesterday, Microsoft was leaning toward a hostile bid. Moments ago, Reuters‘ sources say that Yahoo and Microsoft talks are intensifying to avoid a hostile takeover. Microsoft’s bid has allegedly gone up several dollars.

Meanwhile, sources say that Yahoo will also announce a partnership with Google, making an uneven three-sided contest into a powersucking triumvirate controlling 90+% of the Internet search market, and a considerable portion of page views, advertising dollars and more. Yeah, I’m sure the FTC will look the other way now.

I feel like I’m trying to sell something, but it’s true. Google is running a promotion to encourage people to try Google TV Ads. Details below…

Google TV Ads is out of beta after almost a year. As part of Google AdWords, you can run and track the results of television ads. At first glance the two concepts seem incongruent – online advertising and tv ads.

However, people watch tv and then go online to search, edit Wikipedia articles, go to web sites, and yes, buy products. An iProspect study said 37% of TV watchers go to search engines based on what they see in an ad. It’s also important because your online marketing and offline marketing campaigns should complement each other.