Sure-fire Strategies to Pounce On Negative Search Engine Results

By Kurt Krejny

Online Reputation Management Search ResultsSEO firms are hired to make their client’s sites more visible in search engines and other online channels. Keyword and market research, content optimization, and link building are a few of the crucial elements of a successful SEO campaign. Many of these same SEO elements can be used to help clients achieve solid online reputation management (ORM). With the knowledge of how to optimize websites, social profiles and strategic linking to help influence search results, the task of helping a client with ORM is a natural fit for an SEO firm.

Why Your SEO Client May Need ORM

An SEO client’s need for online reputation management is typically indicated by their desire of the following:

  • Push down negative or reputation damaging results from a search for their company name or product/service

How to Research Keywords

By Judd Exley

No doubt about it, keyword research is the first, and possibly most vital, step in the Search Engine Optimisation process.

Choosing the right keywords is more than just analysing the numbers and this is a free and easy way to combine the raw data with your marketing intuition to find a successful combination sure to bring success to your site.

Here’s how to do your keyword research, FREE and easy

Start by getting a list (5-10 at least) keywords and plug them into the Google AdWords: Keyword Tool. Depending on the keywords entered, you should get back an exhaustive list (usually between 50 and 100) which you will then download as a CSV.

Your keyword research has begun…

Your Keyword Research report

Pilgrim’s Picks for May 30 – Blue Bird Edition

What with all of the scholarship entries hitting our blog this week, I thought I’d condense the news today, and leave you more time to read the fantastic entries.

Besides, I have an embarrassing admission to make. Marketing Pilgrim is just not set up to handle lots of blog posts. You see, the site is built on a messaging system, not a content management system. As such, we just can’t scale to so many blog posts, without lots of downtime, slow updates, and lots of blue birds flying around. :-P (for those of you not getting the joke, head here).

On to today’s Picks:

  • Speaking of Twitter, the company is answering a lot of your questions. Including the one referenced above "why Twitter was written as a content management system and not a messaging system."

Linky Goodness, May 29

To go along with my general tone of incredulity today, today’s Linky Goodness is the “nuh uh” edition!

SEO Trademark “Battle” Continues

Just when you thought it was over: May 19 was the deadline for the man who would be SEO trademark holder to respond to notices of opposition to his trademark application (which were filed by SEOmoz, Arteworks, Beanstalk Search Engine Positioning, SEO.com, Jonathan Hochman, and Rhea Drysdale). Sarah Bird, Esq., of SEOmoz filed for default judgment in the case on Tuesday.

Ho ho! Gambert thinks he has them there (as was evidenced by a since-removed blog post on JasonGambert.com: entitled “Hardball Seomoz,” it was a picture of a pitcher and a baseball scoreboard showing Guests: 3, Strike: 2, Ball: 3. Sadly, you’ll just have to believe me here.).

In a 41-page filing, Gamber claims that SEOmoz’s opposition should be struck down because (among other reasons), they made a mistake and called him “James Gambert,” and SEOmoz is self-interested. Oh, and they’re a blog.

It’s an SEO and PPC Party…but are you missing an important friend?

By Nathan Linnell

How does search engine optimization and pay-per-click advertising relate to your quest to have an amazing night out at the hottest bar or club in town? And what friend should you make sure to bring along so that you will definitely have a night to remember? Well I won’t require you to have the patience of SEO, but instead I’ll give you the instant gratification of PPC.

Two friends, SEO and PPC are getting ready to head out on their quest to have an incredible time at the new local hotspot. They decide they will meet at the club since they live on opposite sides of town. As usual, PPC quickly gets ready and heads out the door. There is no style lost, however, in the quick process of getting ready. In fact PPC is looking quite flashy and really stands out from the crowd. PPC quickly finds a parking spot right next to the club and heads past the long line waiting to get in. As usual PPC is on the guest list and is ushered right inside.

SEO, SEM, SMO- There are now all essentially one job and we have more responsibilities

By Melissa Fach

I often wonder why I am so mentally tired and why my brain is running a hundred different directions. Well, SEO is just not SEO anymore. To me it is just one part of a much larger job. I feel responsible to my clients and this means I must go above and beyond the “typical” SEO work.

The Foundation

I feel that SEO is the foundation and when you add effective SEM and SMO you see the payoff. A solid foundation supports everything we hope to achieve and the SEM and SMO is tailored to support the SEO. They are all related and they are all necessary to achieve optimum success.