By Kurt Krejny
SEO firms are hired to make their client’s sites more visible in search engines and other online channels. Keyword and market research, content optimization, and link building are a few of the crucial elements of a successful SEO campaign. Many of these same SEO elements can be used to help clients achieve solid online reputation management (ORM). With the knowledge of how to optimize websites, social profiles and strategic linking to help influence search results, the task of helping a client with ORM is a natural fit for an SEO firm.
Why Your SEO Client May Need ORM
An SEO client’s need for online reputation management is typically indicated by their desire of the following:
- Push down negative or reputation damaging results from a search for their company name or product/service