By Ann Stanley
PPC mistakes – why we make them!
Pay per click is becoming more sophisticated and complicated. The PPC search engines are bringing out new tools and features to help you manage your PPC campaign or target particularly customers. This new PPC functionality is great for the experienced Google Ad Words Professional (GAP) – yet every day more companies are opening their first pay per click account – with little or no experience.
As a Google Ad Words Professional, a PPC practitioner and an internet marketing consultant; I am amazed how often I come across companies that have no basic online advertising knowledge and consequently make the most fundamental PPC mistakes. This article will attempt to identify the most common errors made when using pay per click advertising; but it will also explain how to manage your PPC account to avoid them!