Marketing Pilgrim's "Search Marketing" Channel

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Search Engine Optimization Tips



I spend a good part of my day thinking about and advising clients about how to increase their search engine rankings. InternetRetailer reported on ways to optimize your web site. These tips come from speakers at the ACCM direct-marketing industry conference and trade show in Orlando, FL. I’ve also added my commentary and extra detail.

  • Update your web site with good, new content. Search engine web crawlers constantly check for new content on your web site. This affects how your site ranks in natural search results.That’s why I often recommend a blog strategy for most sites – each blog post has it’s own URL and is an easy way to add new fresh content to your site. If you update it you can train search engines to index your site several times a day.
  • Put seasonal or changing information you want to be indexed in the center of the site, rather than mixed with other content. The example they gave is Christmas items. If you want it to be indexed for words relating to holiday gifts, don’t confuse search engines by putting it near your privacy policy, or unrelated information on the sidebar. Otherwise a search engine may not pick up the new content.
  • Keep URLs simple. Multiple URLs for the same site can confuse web crawlers trying to index a site. A common mistake is to have different URLs for the home page. One is what you type in a search engine, like www.marketingpilgrim.com. Then if you click on a logo or links to the home page on the site, it goes to another version – like www.marketingpilgrim.com/index.aspx. Make all the links consistent and if you change URLs use a 301 redirect to funnel all your traffic to one URL.
  • Keep URLs short and intuitive. Long URLs can hurt natural search optimization and aren’t user-friendly (beware of long strings of characters often found product pages on ecommerce sites).
  • Tell bots how to index your site and to alert you to issues that can affect your rankings. Tools you can use include a robots.txt file (see Robots.txt.org), a Google webmasters account (www.Google.com/webmasters). Submit and verify your site and then upload a sitemap. Repeat if your web site is redesigned or as it changes.You can also submit the same sitemap at Yahoo! SiteExplorer SiteExplorer.search.yahoo.com and MSN http://webmaster.live.com.

  • http://www.igwebs.com/igblog Jim Gharib

    This is nice post. Informative and the kind of SEO information Webmasters can use instead of the in-three-days-you’ll-be-on-top-of-the-search-list kind of sales talk. Thank you for a good post.

    Jim Gharib’s last blog post..Pre Web Design Check List

  • http://hubpages.com/tag/traffic+assistants/hot tom

    Nice post. very useful information is got from this website. I really enjoyed reading this blog. You can also visit other website for this related post.

    tom’s last blog post..online home based business

  • http://www.spec-india.com Jignesh Padhiyar

    Very Useful Information. Looking forward for such a nice post.

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  • http://www.futurefactory-software.com Musashi

    “A common mistake is to have different URLs for the home page.”
    I havent thought about this yet. But it seems logical now. I am going to check my projects for this.

  • http://www.gadgets4nowt.co.uk PS3

    I am fairly new to all this and was suprised to find that although a relevant URL was useful, it wasn’t the be all and end all of SEO. The title and description tags and good content can do the job for you where keywords are concerned, they don’t necessarily have to be in the URL.

    One question if I may. If the content of your homepage is fairly static, can you still get good results by regulary updating other pages in the same domain (maybe a news page for example?)?

  • http://blog.shareresults.com CT Moore

    You should add “attract linkbait by blogging about SEO” ;)

    CT Moore’s last blog post..Affiliate Marketing – The American Dream?

  • http://foolishmumbles.com Top Rated

    I’ve heard that getting links to your site helps out as well ;) Sorry, just being a smartalec. I was just surprised to see a blog post about SEO, without a mention of link strategies.

    Top Rated’s last blog post..My Six Word Memoir

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  • http://www.seoresults.co.za Web Marketing Man

    Yup, having a blog that is regularly updated definitely seems the best way to keep your site content fresh and interesting, to both the search engine bots as well as surfers.

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  • http://seofaisalabad.worhttp://seofaisalabad.wordpress.com/category/seo/ Seo

    Search engine optimization is formidable if you appetite your website to exhibit mere to traverse engines besides to embody ranked actually control their results pages. High rankings reputation inspect engines initiate to further visitors to your residence besides and so greater sales.

  • http://www.ensmarketing.com Eddy Teh

    Well, this is a very valuable post. Thanks for the information you provided. It would be great if got more post like this. I appreciate it. I will share it with other and ask more people to come and view your post here. Good Job.

    Eddy Teh’s last blog post..Things we would like to see, aka dumb idea no.1 – yaskMicrohoo

  • http://www.thinkalways.com Anamika

    I am new in optimization, As i m running my website name as : http://www.thinkalways.com , In first few days google crawl can see and my site is on first two or three pages but now i can’t see my website wid same keyword, plz suggest what is happening in google crawls

  • http://www.seov2.com Jake SEO is Hosting

    I know this is a little bit off topic, but it is about search engine optimization so I figure some of you SEO guys wouldn’t mind answering my question: Is there any way I can make my website rank for a term overnight? If yes, can you please link me to the post? I searched all of this website but couldn’t find any info. I’ll keep checking back every day to this post to see if any of you have answered my question. Thanks a lot guys:) -Jake

    Jake SEO is Hosting’s last blog post..102 ways to make your blog a superstar

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