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	<title>Comments on: Watch and Be Watched: Online Advertisers Plan to Use Behavioral Targeting</title>
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		<title>By: Jo Kumar</title>
		<link>http://www.marketingpilgrim.com/2008/05/sempo-demographic-targeting-study.html/comment-page-1#comment-66315</link>
		<dc:creator>Jo Kumar</dc:creator>
		<pubDate>Mon, 19 Jan 2009 09:17:24 +0000</pubDate>
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		<description>It was an interesting read. Though this is an old article, I would like you to update on the current scenario among PPC programs. Has any one actually implemented this behavioral marketing successfully?</description>
		<content:encoded><![CDATA[<p>It was an interesting read. Though this is an old article, I would like you to update on the current scenario among PPC programs. Has any one actually implemented this behavioral marketing successfully?</p>
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		<title>By: Musashi</title>
		<link>http://www.marketingpilgrim.com/2008/05/sempo-demographic-targeting-study.html/comment-page-1#comment-48192</link>
		<dc:creator>Musashi</dc:creator>
		<pubDate>Fri, 23 May 2008 18:22:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=5220#comment-48192</guid>
		<description>&quot;behavioral targeting&quot; sure is the next big topic for advertisers. Of course Google is in the best position to use it, because of their large database.
Every click gives them information what really interests you. And google gets money for the click and not for the view, so they should be quite interested to get high click-through-rates</description>
		<content:encoded><![CDATA[<p>&#8220;behavioral targeting&#8221; sure is the next big topic for advertisers. Of course Google is in the best position to use it, because of their large database.<br />
Every click gives them information what really interests you. And google gets money for the click and not for the view, so they should be quite interested to get high click-through-rates</p>
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