Comments on: The Internet Doesn’t Influence People Who Don’t Use It

By: Às Empresas, MSM e Políticos: A Vossa Internet Morreu! « Dissonância Cognitiva

Tue, 17 Jun 2008 15:38:44 +0000

[...] realidade que se vai concretizando aos nossos olhos e que ninguém ousa negar. Seja para encontrar recomendações de produtos ou serviços, ou para encontrar informação política, cada vez mais pessoas terá a Internet como [...]

By: Anna

Anna — Wed, 11 Jun 2008 21:04:59 +0000

I interpreted “purchase decision” as the research used it as “I was going to buy a cell phone anyway, and most likely this one, but I wanted to be sure it was ok first, so I looked online”

Or… “I was going to buy a cell phone anyway, and I looked online for more info.”

So if the “purchase decision” is the actual decision to purchase *something* then yah, that’s the person on their own based on what they want to do with other lifestyle factors involved. That is what drives them online.

For example, people don’t usually research homes for sale unless they have made at least a non-committal decision to buy beforehand. Right?

By: LOHAD - random rumblings on marketing and more » Blog Archive » Subtle Marketing

Tue, 20 May 2008 12:22:31 +0000

[...] Over on Marketing Pilgrim, Jordan McCollum offers an interesting overview of the latest Pew Internet and American Life report, concluding by saying this of Internet marketers: [...]

By: Randy

Randy — Tue, 20 May 2008 00:04:35 +0000

You know what they say…

“you can lead a horse to water… and it will drink as much as it wants.”

People are sheep.

By: Wolf Nibori

Wolf Nibori — Mon, 19 May 2008 23:06:11 +0000

Brilliant journalism and totally entertaining look at the whole polling/survey style of “research”. Don’t get me wrong, they certainly have their place but when people are asked or volunteer information about themselves they get self/image conscious. Not the same as merely recording statistics. Then again, even THAT is simply what it is: statistics. The key is being able to think like Jordan and figure out what data MEANS in realistic terms.

Thanks for a terrific article helps sweep away the general ambiance of paranoia that seems to pervade blogs about internet entrepreneurship

Wolf Nibori’s last blog post..Our Two Year Anniversary!

By: Maui Mike

Maui Mike — Mon, 19 May 2008 22:49:36 +0000

LOL! Nice spin on the survey Jordan, and nice deconstruction, too. My reaction was almost the same “Yeaaahhh…. Sure.”

I remember a good “advert suggestion” many years ago. The French were notorious for buying drab colored cars. Black, white, beige. But then Citroen started a cool TV ad campaign with only red cars. Red car sales went thru the roof! No matter what brand.

Certainly those who bought red cars would say the color wasn’t a major factor in the decision. Riiight….

By: Andy Beal

Andy Beal — Mon, 19 May 2008 21:22:10 +0000

LOL – companies–especially research companies–tremble at the sound of your name.

By: Jordan McCollum

Jordan McCollum — Mon, 19 May 2008 21:12:53 +0000

And I am such a strong brand, too .

By: Andy Beal

Andy Beal — Mon, 19 May 2008 21:07:08 +0000

Good angle! It reminds of those that say that companies are wasting millions on “branding.”

“I drink Pepsi because it tastes good, not because of the TV ads.” Yeah, but how did you learn about Pepsi? When your parents poured your first cola, how were they influenced?

We all like to think that we’re not influenced by marketing messages, but we are. And to prove it, I bet there will be a few people that dismiss this survey. Not because they made up their own mind to do so, but because, consciously or not, they were influenced by what Jordan thought of it.