No matter what your attitude towards the Google-Yahoo-Microsoft triangle may be, such a title definitely makes you ask yourself a few questions. “The Real Google Killer”, no question mark? Nope, not this time. Yes, the real Google killer is out there and it’s only a matter of time until the inevitable occurs.
Am I referring to Microsoft? Even if they’d be willing to invest a pretty penny in order to make that happen, they don’t have what it takes at this point. What about Yahoo!? Given the way things stand financially as far as this company is concerned, they are hardly in such a position. Maybe Ask.com? You’ve got to be kidding me!
Up until this point, we know which companies we can exclude from the list of potential Google Killers. It’s not Microsoft, it’s not Yahoo! and it most definitely isn’t Ask.com. I’ve said this on numerous occasions here on MarketingPilgrim and this Fortune magazine article makes everything as clear as it gets: the Google killer will be (drum roll please) … Google!
The folks over at Google may think that they’re on top of their game, simply because competitors aren’t exactly giving them what one would call a hard time. But, even if you are the biggest player in search, such a situation can have side effects as well. What happens when you are too sure of yourself? What happens when you think that you are in a position where nothing can harm you? You tend to become sloppy, you tend to get carried away and lose track of reality. In other words, you are facing an inevitable reality check, even if your name is Google.
Let’s just say that this is a principle which has been around for quite a while, and guess what: Google is most likely not going to represent an exception. I can’t stress this enough: if things continue in this manner, it’s only a matter of time until Google collapses under its own weight. The folks over at Google are only human and, as a result, will not be able to keep up with such a growth rate.
I have one question for you: after they’ve bought just about every company they were able to get their hands on, were they able to at least establish the foundation for a revenue source which could at least be compared to AdWords? I rest my case.