November 4th Update: We’ve added a widget so you can track the results as they come in:
The 2008 US Presidential Election truly represents the first time the Internet will push a specific candidate “over the top” and on to the glory of being endlessly criticized by the public, roasted on SNL and all of the other wonderful benefits that come with the office.
So, why am I
predicting guaranteeing that Barack Obama will reign supreme (thanks to you no less)? Because you represent one of the record-breaking 46% of Americans that have used the internet, email or cell phone text messaging to get news about the campaigns, share your views and mobilize others. Guess which candidate is the most savvy in online politics? Can you say Barack Obama?
Consider these political race related internet statistics:
35% of Americans say they have watched online political videos–a figure that nearly triples the reading the Pew Internet Project got in the 2004 race.
10% say they have used social networking sites such as Facebook and MySpace to gather information or become involved. This especially applies to younger voters: two-thirds of internet users under the age of 30 have a social networking profile, and half use social networking sites to get or share information about the campaigns.
6% of Americans have made political contributions online during the primaries, versus 2% during the entire 2004 campaign.
39% of have used the internet to access campaign materials; including videos of candidate debates, speeches, announcements, position papers and speech transcripts.
In a true showing of the impact Barack Obama is having, 12% of online 18-29 year olds have posted their own political commentary or writing to an online newsgroup, website or blog. To whom do you think the majority profess their allegiance? You guessed it – Barack Obama.
Still not convinced? Check out these primary statistics:
74% of wired Obama supporters received political news and information online, compared with 57% of online Clinton supporters.
Versus John McCain, Obama’s backers are more likely to get political news and information online (65% vs. 56%).
Obama supporters outpace both Clinton and McCain supporters in their usage of online video, social networking sites and other online campaign activities.
When you consider everything, no matter how you slice it and dice it, in today’s internet world, Barack Obama appears wired in for victory.
What say you Pilgrims?
Full Disclosure – I happen to be a registered Republican, so please don’t misconstrue this as a Marketing Pilgrim endorsement for Barack Obama. It’s not.