If you think Budweiser’s TV ads have lost a little of their edge recently, you might want to turn off the “tele” and instead head online. That’s where you’ll find the company’s risque “Swear Jar” ad.
The video does contain bad language, but it’s all beeped-out, so safe for work…
How well is this video working for Budweiser parent Anheuser-Busch? Well, the video embedded above has 2.8 million views and a 5-star rating (from 4,706 ratings), and 1,800 comments. It’s part of Budweiser’s online viral effort at Bud.TV.
Not quite the reach of a Superbowl ad, but the edgy-style is perfect for Bud, and the video has gone viral in a big way. Case in point? Even we’re sharing it!
P.S. Drink Responsibly!