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Budweiser’s “Swear Jar” Online Ad Hits Viral Pay Dirt

posted on June 9, 2008


If you think Budweiser’s TV ads have lost a little of their edge recently, you might want to turn off the “tele” and instead head online. That’s where you’ll find the company’s risque “Swear Jar” ad.

The video does contain bad language, but it’s all beeped-out, so safe for work…

Funny huh?

How well is this video working for Budweiser parent Anheuser-Busch? Well, the video embedded above has 2.8 million views and a 5-star rating (from 4,706 ratings), and 1,800 comments. It’s part of Budweiser’s online viral effort at Bud.TV.

Not quite the reach of a Superbowl ad, but the edgy-style is perfect for Bud, and the video has gone viral in a big way. Case in point? Even we’re sharing it!

P.S. Drink Responsibly! ;-)

(via)


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  • http://www.churbuck.com/wordpress David Churbuck

    Proof that “naughty” is the basis of all good viral.

    David Churbuck’s last blog post..Links for 2008-06-08 [del.icio.us]

  • http://www.marketingpilgrim.com Andy Beal

    @David – To quote Budweiser…”True” ;-)

  • http://www.thebetanews.com Dennis Bjørn Petersen

    It’s f********* hilarious!

    I did enjoy the Wazzzzuuuuuuppp commercials too.

    Dennis Bjørn Petersen’s last blog post..Linking By The Beta News

  • http://www.eIMR.blogspot.com Julie Power

    Funny.

    In Australia, we fill up the swear jar on a daily basis. To say to someone “You Little F..ker” is to compliment that person, to say “f..king bewdy” is to say something is great. And when someone wins the lottery or something similar, we say “f..k off.” That doesn’t mean we want you to go away, but the news is awesome.

    I like the way that this ads doesn’t wimp it. If you are going to have a viral video, have fun with it, take a chance, don’t pull back at the last minute like so many marketers do (they seem to get cold feet at the advertising altar).

    Julie Power’s last blog post..Don’t just preach to the converted

  • http://www.bocanetworks.com Michele

    Remember an ad that gets someones attention has done it’s job.

  • http://www.netage.co.za Goran Web Design

    They been using viral marketing for quite some time with their emailers. I digg this video.

  • http://foolishmumbles.com Top Rated

    I’d says it’s working for them. I’m their prime demographic, and I thought it was pretty f**kin funny.

    Top Rated’s last blog post..The Very Best Digital SLR Cameras

  • http://www.gadgets4nowt.co.uk PS3

    About time Bud came back with something good, their old ads with the Lizards (or whatever they were) were excellent.

    Humour has to be my top ad genre.

  • http://www.jaankanellis.com Jaan Kanellis

    This is pretty old. I think I saw it in January

    Jaan Kanellis’s last blog post..Who Is The Best Looking Man of SEO?

  • http://mp3leben.com Tiffany

    No wonder it has 2.8 million views and a 5-star rating (from 4,706 ratings), and 1,800 comments…Hillarious.

  • http://moreburritos.com Mike Morabito

    This use of a major company making a viral video for advertising purposes reminds me of a certain blog post that I wrote for a certain SEM Competition on this site. (cough…Plug…cough…Check it out now. Click below…cough). :)

    Viral videos are effective and cheap for advertisers (if they go viral), however the best and the worst thing about viral videos is an advertising agency can’t guarantee the amount of viewership that a video will receive.

    The Kobe Bryant video of him jumping over a car and my subsequent blog post can be found by clicking on the link below or by searching this site for “Kobe”. Check it out now and learn about the power of conversational marketing and viral videos. You can help me win the SEM competition.

    Btw, marketingpilgrim.com now ranks in the 6 position on Google for “Kobe Bryant jumps over a car” because of the blog post, which is pretty noteworthy considering the video has been viewed by 3.6 Million.

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  • http://www.dylandarling.com Dylan Darling

    I like it! Great ad. Naughty does sell. I’m sure we’ll see it all over the web soon.

  • http://www.forumistan.net forumistan

    Budweiser’s ads and commercials are alwaya creative.

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