Google Launches Trends for Websites
Today Google launched Google Trends for Websites.
This is the search giants first foray into competitive research, and comparisons are being drawn to Alexa and Quantacast.
Barry Schwartz points out a good use for the new tool at SearchEngineLand.com:
Now, if you think like a link builder – you can use this tool to find sites that are within your “neighborhood” or industry. So if I want to find link partners for the Search Engine Roundtable, I enter in seroundtable.com, look at the related sites and ask all of them for links. Then I go to all of those sites and see who is related to them. You can, theoretically, keep expanding that list, as far is it makes sense.
Some think that the tool is a misuse of Google’s data, sighting the ability for anyone to gain a new competitive edge. This of course was possible before, when for a fee you could snoop out information on your competitors via Hitwise and Comscore.
I see some great applications for the tool in terms of link building and competitive analysis on the cheap. Its competitive reporting at the best price point, free.