Google Leads the Top 10 U.K. Search Sites

Friday, June 6th, 2008 by Sean Maguire

Google Leads the Top 10 U.K. Search Sites

No surprise here. Google continued its dominance in the number one position of the top 10 search sites in the UK, with just over 74% share, according to comScore. eBay ranked second with 6 percent, followed by Yahoo! Sites (4.3 percent) and Microsoft Sites (3.4 percent). Rounding out the top 10, U.K. properties, Rightmove Sites and Bebo.com claimed .8 and .7 percent respectively.

Month over month, there was nominal movement in the stats. The only notable is the presence of Social Media sites in the top 10. Facebook.com, claimed a 1.8-percent market share in April. We’ll watch how that develops over the next few quarters.

UK Share of Search (according to comScore) April 2008 vs. March 2008
Property	Mar-08	Apr-08	% Change
Total Internet	100.0	100.0	0.0
Google Sites	74.4	74.2	-0.2
eBay	5.7	6.0	0.3
Yahoo! Sites	4.4	4.3	-0.1
Microsoft Sites	3.5	3.4	-0.1
Ask Network	2.7	2.7	0.0
Facebook.com	1.7	1.8	0.1
AOL LLC	1.6	1.6	0.0
Rightmove Sites	0.8	0.8	0.0
Bebo.com	0.7	0.7	0.0
Amazon Sites	0.7	0.7	0.0

**Excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs.

Other notable findings from April 2008 include:

UK leads Europe with 4.1 billion searches
31.2 million U.K. Internet users made at least one search during the month<
U.K. searchers conducted an average of 130 searches per searcher during the month. (That’s about 1 search per cup of tea or 4 per day – depending on the Brit)

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21 comments on “Google Leads the Top 10 U.K. Search Sites”

Andy Beal Says:

June 6th, 2008 at 5:44 pm

LOL just saw your “cup of tea” reference. You know, I’m one of the few Brits that hates tea–unless it’s sweetened iced tea!
Sean Maguire Says:

June 6th, 2008 at 5:48 pm

Hah! It’s hard to spice up stats. I had to throw something in there to give a nod to our friends across the pond – and to make sure someone is reading.
trexpenn Says:

June 6th, 2008 at 9:38 pm

Just really amazing how dominant Google is. Doesn’t look like a combined Yahoo and Microsoft will really make a dent.

trexpenn’s last blog post..Dimdim Unleashes the “Eagle”
Desmond - GradeMoney.com Says:

June 7th, 2008 at 12:37 am

Yeah. Google’s big and some people already see it as the Internet God or something.

Desmond – GradeMoney.com’s last blog post..Should I Dump AdSense?
Symbian Says:

June 7th, 2008 at 1:06 am

But in other countries Google doesn’t have leading position in web search.

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Warenwirtschaft Says:

June 7th, 2008 at 5:57 am

It is really time that microsoft and/or yahoo get their strategies right. A dominant player like google can only be bad for the market.
trexpenn Says:

June 7th, 2008 at 5:49 pm

Yes, Google is somewhat a God especially for a lot of Internet marketer whose income depends on the Big G.

trexpenn’s last blog post..Dimdim Unleashes the “Eagle”
trexpenn Says:

June 7th, 2008 at 5:53 pm

@Symbian – Yup. I think in China. Google is buying stakes on the top search engine there.

trexpenn’s last blog post..Dimdim Unleashes the “Eagle”
Web Marketing Man Says:

June 8th, 2008 at 12:10 pm

When analysing our monthly stats (down here in South Africa), the overwhelming popularity of Google as search engine of choice in our country becomes obvious.

Would love to see full South African stats, but for our clientele Google accounts for 90%+ of search engine driven traffic. That is sheer market domination. Yahoo! doesn’t feature at all….
Jage Says:

June 9th, 2008 at 2:46 am

I just read that google domination would over because not cannot recognize web2.0 technology such as flash, but now goole still dominate

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Jayson Says:

June 9th, 2008 at 3:09 am

No surprise but it’s always eye opening when you see the numbers. I’m interested in seeing if social sites continue to gain market share…it wouldn’t surprise me if they did.
Keylogger Guy Says:

June 9th, 2008 at 3:35 am

So Yahoo is loosing positions? Great news for Microsoft, aren’t they?
CFusion Says:

June 9th, 2008 at 7:44 am

what i see we have a good increase in ebay followed by facebook wich could tell us who will gain much popularity next fw months on the other hand google losing…
Goran Web Design Says:

June 9th, 2008 at 3:59 pm

Now this is why we all optimise for Google, because its where the searchers are. Its scary when we see the actual numbers.
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