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No surprise here. Google continued its dominance in the number one position of the top 10 search sites in the UK, with just over 74% share, according to comScore. eBay ranked second with 6 percent, followed by Yahoo! Sites (4.3 percent) and Microsoft Sites (3.4 percent). Rounding out the top 10, U.K. properties, Rightmove Sites and Bebo.com claimed .8 and .7 percent respectively.
Month over month, there was nominal movement in the stats. The only notable is the presence of Social Media sites in the top 10. Facebook.com, claimed a 1.8-percent market share in April. We’ll watch how that develops over the next few quarters.
|
UK Share of Search (according to comScore) April 2008 vs. March 2008 |
|||
|
Property |
Mar-08 |
Apr-08 |
% Change |
|
Total Internet |
100.0 |
100.0 |
0.0 |
|
Google Sites |
74.4 |
74.2 |
-0.2 |
|
eBay |
5.7 |
6.0 |
0.3 |
|
Yahoo! Sites |
4.4 |
4.3 |
-0.1 |
|
Microsoft Sites |
3.5 |
3.4 |
-0.1 |
|
Ask Network |
2.7 |
2.7 |
0.0 |
|
Facebook.com |
1.7 |
1.8 |
0.1 |
|
AOL LLC |
1.6 |
1.6 |
0.0 |
|
Rightmove Sites |
0.8 |
0.8 |
0.0 |
|
Bebo.com |
0.7 |
0.7 |
0.0 |
|
Amazon Sites |
0.7 |
0.7 |
0.0 |
**Excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs.
Other notable findings from April 2008 include:
- UK leads Europe with 4.1 billion searches
- 31.2 million U.K. Internet users made at least one search during the month<
- U.K. searchers conducted an average of 130 searches per searcher during the month. (That’s about 1 search per cup of tea or 4 per day – depending on the Brit)
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