Google to Provide Content via AdSense


Unless you consider “Watch Episodes of Your Favorite TV Shows Now. Fast & Easy!” to be ‘content,’ Google AdSense is making a bold move, according to today’s New York Times. In a deal with Family Guy creator Seth McFarlane, Google AdSense will be distributing McFarlane’s latest project, the Internet-only animated series, “Seth MacFarlane”s Cavalcade of Cartoon Comedy”:

Google will syndicate the program using its AdSense advertising system to thousands of Web sites that are predetermined to be gathering spots for Mr. MacFarlane’s target audience, typically young men. Instead of placing a static ad on a Web page, Google will place a “Cavalcade” video clip.

The up-to-two–minute clips will also incorporate advertising, through preroll ads, a sponsor for the clip or an accompanying banner ad. McFarlane will receive a portion of the advertising proceeds.

McFarlane says he turned to the Internet to escape the regulation of the FCC, or the “taste police” as he called them. The Times reports that he reenvisioned the series based on Google’s data about Web video viewing (where might they have gotten a little of that data? Hm….).

Google has already begun experimenting with some content in AdSense, including a deal with the Washington Post to distribute WaPo’s real estate listings.

This appears to be an extension of the Google video ads first spotted live in the SERPs in March. Three months later, Google is beginning to incorporate video advertising into their AdSense program.

What do you think? Would you welcome a video ad in your AdSense slots? Or should publishers be given the opportunity to opt out? (Okay, that one’s a bit of a duh.)

  • http://www.jozsoft.com/blog/ Joe Hall

    With out sounding to cliche’ this to me looks like the beginning of the future integration of media and ad sales online. Can you imagine watching one of your favorite prime time shows online with an adsence ad embedded in it?

    Joe Hall’s last blog post..ICANN Hands Out SEO Gold Nuggets to Large Corporations

  • http://jrocas.com.ph jhay

    I’m fine with this. As long as I can opt out or, in the future, have control on which content would appear in those AdSense slots.

    jhay’s last blog post..The end for Google AdSense Referrals

  • http://www.seopositive.com/contact_us.htm Seo Positive

    I agree with jhay. As long as I have some type of control of the content, or can change my mind in the future, then Im happy with that.

  • http://www.exposedseo.com/ Mr Marketing

    I’m surprised they have not started doing this earlier. Video providers had to solve in-video ad problem themselves and now cut out Google as a 3rd party.

    Mr Marketing’s last blog post..My way of generating revenue with BANS (Build a niche store)

  • http://blogbuildingu.com/ Hendry Lee

    Video ads have been talked about ever since Google acquired YouTube, even before that.

    We all see it coming. Let’s see how it is going.

    Hendry Lee’s last blog post..8 Ways to Hook Blog Readers with Your Post Title

  • http://foolishmumbles.com Top Rated Digital

    As long as publishers have the option to opt-out, and I’m sure they will, I don’t see any problem. But, if they can make money off it, why opt out. Again, I think this is just a case of matching up the right viewer with the right content, and Google does that better then anyone. This just seems like another way for Google to stay even further ahead of the competition.

    Top Rated Digital’s last blog post..The Top 10 Digital Cameras Ripped Apart

  • http://www.carolinapanthersblog.org Carolina Panthers Blog

    I think video ads could be the next big thing, but let’s wait and see.

    Carolina Panthers Blog’s last blog post..Position Analysis: Center