How Do You Save Yahoo from Sinking When the Crew Abandons Ship?
"Most people who don’t get the decision see Yahoo as merely an abbreviation on the NASDAQ ticker. The people who have poured their blood sweat and tears into building that brand do not." Terry Howard.
Marketing Pilgrim reader Terry Howard had a valid point, when commenting on my post about what Yahoo had given up, when it opted for Google over Microsoft. He actually had me thinking–maybe a deal with Google really does favor the employees, who’ve worked their butt off to get where they are today.
Then those same employees started leaving Yahoo–in droves!
- Brad Garlinghouse – author of the infamous "Peanut Butter Manifesto" memo.
- Vish Makhijani – general manager of Yahoo’s Web search business.
- Qi Lu – the top engineer for Yahoo’s Panama search marketing platform.
- Jeremy Zawodny – developer network evangelist.
- Jeff Weiner – executive vice president of Yahoo’s network division.
- Stewart Butterfield and Caterina Fake – co-founders of Flickr
Those are just the ones we know about, or are high-profile enough to make the news. Of course, Yahoo is spinning this into a major (positive) reorganization:
"We have a deep and talented management team across all areas of the company," Yahoo said in a statement. "We continue to recruit outstanding talent."
Yeah, but in the meantime your top talent is leaving faster than you can recruit. I’m about out of answers for Yahoo. It almost feels like I’m kicking someone when they’re already down. If you see a light at the end of the tunnel, leave a comment and let me know.