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	<title>Comments on: ICANN HAZ DOT CAT? Get Ready For Another Domain Gold Rush!</title>
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	<link>http://www.marketingpilgrim.com/2008/06/icann-haz-dot-cat-get-ready-for-another-domain-gold-rush.html</link>
	<description>Internet Marketing News</description>
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		<title>By: Kimberly Spencer</title>
		<link>http://www.marketingpilgrim.com/2008/06/icann-haz-dot-cat-get-ready-for-another-domain-gold-rush.html/comment-page-1#comment-67220</link>
		<dc:creator>Kimberly Spencer</dc:creator>
		<pubDate>Wed, 04 Feb 2009 06:07:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=5512#comment-67220</guid>
		<description>That&#039;s a wonderful blog entry, thanks for sharing. We just started a blog ourselves and I&#039;m a complete newbie at this so kudos for such a good job on your blog! Good read by the way, thanks again for your efforts, I very much appreciated reading your thoughts. :-)

&lt;em&gt;Kimberly Spencer&#039;s last blog post..&lt;a href=&#039;http://petproductsdelivered.com/blog/?p=3&#039; rel=&quot;nofollow&quot;&gt;Welcome to PetProductsDelivered.com Blog!&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>That&#8217;s a wonderful blog entry, thanks for sharing. We just started a blog ourselves and I&#8217;m a complete newbie at this so kudos for such a good job on your blog! Good read by the way, thanks again for your efforts, I very much appreciated reading your thoughts. <img src='http://www.marketingpilgrim.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p><em>Kimberly Spencer&#8217;s last blog post..<a href='http://petproductsdelivered.com/blog/?p=3' rel="nofollow">Welcome to PetProductsDelivered.com Blog!</a></em></p>
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		<title>By: Top Rated Digital</title>
		<link>http://www.marketingpilgrim.com/2008/06/icann-haz-dot-cat-get-ready-for-another-domain-gold-rush.html/comment-page-1#comment-51455</link>
		<dc:creator>Top Rated Digital</dc:creator>
		<pubDate>Fri, 04 Jul 2008 03:19:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=5512#comment-51455</guid>
		<description>Whenever this happens, it feels like a swarm of used car salesmen have descended on the internet.  Maybe, it&#039;s time to join the crowd?

&lt;em&gt;Top Rated Digital&#039;s last blog post..&lt;a href=&#039;http://foolishmumbles.com/2008/06/26/the-top-10-digital-cameras-ripped-apart/&#039; rel=&quot;nofollow&quot;&gt;The Top 10 Digital Cameras Ripped Apart&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Whenever this happens, it feels like a swarm of used car salesmen have descended on the internet.  Maybe, it&#8217;s time to join the crowd?</p>
<p><em>Top Rated Digital&#8217;s last blog post..<a href='http://foolishmumbles.com/2008/06/26/the-top-10-digital-cameras-ripped-apart/' rel="nofollow">The Top 10 Digital Cameras Ripped Apart</a></em></p>
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		<title>By: Domain Investments</title>
		<link>http://www.marketingpilgrim.com/2008/06/icann-haz-dot-cat-get-ready-for-another-domain-gold-rush.html/comment-page-1#comment-51432</link>
		<dc:creator>Domain Investments</dc:creator>
		<pubDate>Thu, 03 Jul 2008 20:11:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=5512#comment-51432</guid>
		<description>Bob,

This will not have a short-term effect on the .com TLD.  If anything, I think .com prices will rise long-term as more and more options crowd and confuse the market.

Domain Investor</description>
		<content:encoded><![CDATA[<p>Bob,</p>
<p>This will not have a short-term effect on the .com TLD.  If anything, I think .com prices will rise long-term as more and more options crowd and confuse the market.</p>
<p>Domain Investor</p>
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		<title>By: Bob</title>
		<link>http://www.marketingpilgrim.com/2008/06/icann-haz-dot-cat-get-ready-for-another-domain-gold-rush.html/comment-page-1#comment-51431</link>
		<dc:creator>Bob</dc:creator>
		<pubDate>Thu, 03 Jul 2008 20:05:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=5512#comment-51431</guid>
		<description>Can anyone comment on any immediate impact from the ICANN decision and how it has effected the  values of traditional domain names?  I am trying to bid for a .com, and am wondering if the price was just lowered - perhaps dramatically.

Thanks in advance.</description>
		<content:encoded><![CDATA[<p>Can anyone comment on any immediate impact from the ICANN decision and how it has effected the  values of traditional domain names?  I am trying to bid for a .com, and am wondering if the price was just lowered &#8211; perhaps dramatically.</p>
<p>Thanks in advance.</p>
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		<title>By: Erik</title>
		<link>http://www.marketingpilgrim.com/2008/06/icann-haz-dot-cat-get-ready-for-another-domain-gold-rush.html/comment-page-1#comment-51266</link>
		<dc:creator>Erik</dc:creator>
		<pubDate>Wed, 02 Jul 2008 07:38:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=5512#comment-51266</guid>
		<description>It&#039;ll be interesting to see how this works itself out. I&#039;m still up in the air whether it will be &quot;great for the internet.&quot; I can see where it will make for more specific content based worlds, but it&#039;ll be tough to remember every single .whatever along with the prefix to that. Even if it is .dell or .pepsi, it&#039;ll be annoying at first.

But then again I haven&#039;t thought it completely through.

Does anyone know exactly how this will work? Let&#039;s say dell does get .dell. Will you only be able to buy through dell to get .dell? That would make sense. But what about generics or the coveted, .xxx, will godaddy and the like be able to offer these? This will make for some junk names.

&lt;em&gt;Erik&#039;s last blog post..&lt;a href=&#039;http://www.erikvossman.com/2007/09/07/wanna-buy-some-blogs/&#039; rel=&quot;nofollow&quot;&gt;Wanna Buy Some Blogs?&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>It&#8217;ll be interesting to see how this works itself out. I&#8217;m still up in the air whether it will be &#8220;great for the internet.&#8221; I can see where it will make for more specific content based worlds, but it&#8217;ll be tough to remember every single .whatever along with the prefix to that. Even if it is .dell or .pepsi, it&#8217;ll be annoying at first.</p>
<p>But then again I haven&#8217;t thought it completely through.</p>
<p>Does anyone know exactly how this will work? Let&#8217;s say dell does get .dell. Will you only be able to buy through dell to get .dell? That would make sense. But what about generics or the coveted, .xxx, will godaddy and the like be able to offer these? This will make for some junk names.</p>
<p><em>Erik&#8217;s last blog post..<a href='http://www.erikvossman.com/2007/09/07/wanna-buy-some-blogs/' rel="nofollow">Wanna Buy Some Blogs?</a></em></p>
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		<title>By: Crystal</title>
		<link>http://www.marketingpilgrim.com/2008/06/icann-haz-dot-cat-get-ready-for-another-domain-gold-rush.html/comment-page-1#comment-51176</link>
		<dc:creator>Crystal</dc:creator>
		<pubDate>Tue, 01 Jul 2008 14:41:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=5512#comment-51176</guid>
		<description>The thing is it is not juat a flat $100K and you&#039;re done like it to just register something.com (and I&#039;ve seen up to 500K also). You would have to prove you are capable of providing registrar type services and managing the database(s), program(s), etc. So you&#039;d have to cost in management of the registrar services, equipment, etc. into the total cost of ownership.  Supposedly you could choose to be open (to the public) or a private (limited to your approval).</description>
		<content:encoded><![CDATA[<p>The thing is it is not juat a flat $100K and you&#8217;re done like it to just register something.com (and I&#8217;ve seen up to 500K also). You would have to prove you are capable of providing registrar type services and managing the database(s), program(s), etc. So you&#8217;d have to cost in management of the registrar services, equipment, etc. into the total cost of ownership.  Supposedly you could choose to be open (to the public) or a private (limited to your approval).</p>
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		<title>By: Mr Marketing</title>
		<link>http://www.marketingpilgrim.com/2008/06/icann-haz-dot-cat-get-ready-for-another-domain-gold-rush.html/comment-page-1#comment-51157</link>
		<dc:creator>Mr Marketing</dc:creator>
		<pubDate>Tue, 01 Jul 2008 11:41:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=5512#comment-51157</guid>
		<description>I think this might become slightly confusing for the user. Now days you can add .com to a company name and the chances are, it is going to be there. What happens if everyone starts using their own individual extension? Besides, think about all the software upgrades that will be needed from the smallest scripts like submit forms to Google algos.

&lt;em&gt;Mr Marketing&#039;s last blog post..&lt;a href=&#039;http://www.exposedseo.com/2008/06/25/my-way-of-generating-revenue-with-bans-build-a-niche-store/&#039; rel=&quot;nofollow&quot;&gt;My way of generating revenue with BANS (Build a niche store)&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>I think this might become slightly confusing for the user. Now days you can add .com to a company name and the chances are, it is going to be there. What happens if everyone starts using their own individual extension? Besides, think about all the software upgrades that will be needed from the smallest scripts like submit forms to Google algos.</p>
<p><em>Mr Marketing&#8217;s last blog post..<a href='http://www.exposedseo.com/2008/06/25/my-way-of-generating-revenue-with-bans-build-a-niche-store/' rel="nofollow">My way of generating revenue with BANS (Build a niche store)</a></em></p>
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		<title>By: Chris McElroy</title>
		<link>http://www.marketingpilgrim.com/2008/06/icann-haz-dot-cat-get-ready-for-another-domain-gold-rush.html/comment-page-1#comment-51103</link>
		<dc:creator>Chris McElroy</dc:creator>
		<pubDate>Mon, 30 Jun 2008 20:50:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=5512#comment-51103</guid>
		<description>If you register a TLD, you become the registry for that TLD and have the option of allowing others to register domain names in your tld and you get paid for each registration. For some tlds 100k is not bad and you can make it up in domain sales.

From a marketing perspective, it will help companies brand their name better than the current system.

Currently there are 1000&#039;s of tlds already created and operational in other roots outside of ICANN&#039;s control.

Many of them will likely protect their legal first come, first serve claim to the generic tlds they created and have operated for years. I know I will protect the tld I currently own.

So while it may seem a land rush is coming in the tld market, many have already laid claim to many tlds and have spent money to make them operational.

The land rush will come when people want domains on gernertic tlds that are really viable for commerce.

As for the value of dot coms dropping, some will, some won&#039;t. Business.com  would still hold a lot of value. Business.biz doesn&#039;t even compare.

&lt;em&gt;Chris McElroy&#039;s last blog post..&lt;a href=&#039;http://www.blogcontentprovider.com/blog/2008/06/30/how-a-blog-writer-drives-traffic-to-your-landing-pages/&#039; rel=&quot;nofollow&quot;&gt;How A Blog Writer Drives Traffic To Your Landing Pages&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>If you register a TLD, you become the registry for that TLD and have the option of allowing others to register domain names in your tld and you get paid for each registration. For some tlds 100k is not bad and you can make it up in domain sales.</p>
<p>From a marketing perspective, it will help companies brand their name better than the current system.</p>
<p>Currently there are 1000&#8217;s of tlds already created and operational in other roots outside of ICANN&#8217;s control.</p>
<p>Many of them will likely protect their legal first come, first serve claim to the generic tlds they created and have operated for years. I know I will protect the tld I currently own.</p>
<p>So while it may seem a land rush is coming in the tld market, many have already laid claim to many tlds and have spent money to make them operational.</p>
<p>The land rush will come when people want domains on gernertic tlds that are really viable for commerce.</p>
<p>As for the value of dot coms dropping, some will, some won&#8217;t. Business.com  would still hold a lot of value. Business.biz doesn&#8217;t even compare.</p>
<p><em>Chris McElroy&#8217;s last blog post..<a href='http://www.blogcontentprovider.com/blog/2008/06/30/how-a-blog-writer-drives-traffic-to-your-landing-pages/' rel="nofollow">How A Blog Writer Drives Traffic To Your Landing Pages</a></em></p>
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		<title>By: Goran Web Design</title>
		<link>http://www.marketingpilgrim.com/2008/06/icann-haz-dot-cat-get-ready-for-another-domain-gold-rush.html/comment-page-1#comment-51076</link>
		<dc:creator>Goran Web Design</dc:creator>
		<pubDate>Sun, 29 Jun 2008 20:51:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=5512#comment-51076</guid>
		<description>I just don&#039;t get it. There are millions of words, who gets to have what. Granted if you own the trademark worldwide on your brand its obvious that you get it. But keywords like .business. It cannot be whoever pays the most gets it, $100,000. 

Anyways there is not enough money in the world to buy every possible variation of .domainname</description>
		<content:encoded><![CDATA[<p>I just don&#8217;t get it. There are millions of words, who gets to have what. Granted if you own the trademark worldwide on your brand its obvious that you get it. But keywords like .business. It cannot be whoever pays the most gets it, $100,000. </p>
<p>Anyways there is not enough money in the world to buy every possible variation of .domainname</p>
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		<title>By: Sean Maguire</title>
		<link>http://www.marketingpilgrim.com/2008/06/icann-haz-dot-cat-get-ready-for-another-domain-gold-rush.html/comment-page-1#comment-51075</link>
		<dc:creator>Sean Maguire</dc:creator>
		<pubDate>Sun, 29 Jun 2008 17:44:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=5512#comment-51075</guid>
		<description>@Joe Hall - Seems with all of the misinformation of the pricing models, I may do a follow up.

@Owen - SOL for my CAT!!! Oh no!!!  I didn&#039;t realized the Catalan people had their own tld.  Maybe dot spot!

@keylogger - I&#039;m told it will begin rolling out in about a year.  Of course, with ICANN you never know.  It took six years of debate just to make the decision.

@WordGuy - Haven&#039;t seen a transcript, but I&#039;ll check.  If so, I&#039;ll link to it in f/u.

@Joel - It coudl very well become somewhat of a nightmare and cause people/companies to spend money they otherwise might not want to.</description>
		<content:encoded><![CDATA[<p>@Joe Hall &#8211; Seems with all of the misinformation of the pricing models, I may do a follow up.</p>
<p>@Owen &#8211; SOL for my CAT!!! Oh no!!!  I didn&#8217;t realized the Catalan people had their own tld.  Maybe dot spot!</p>
<p>@keylogger &#8211; I&#8217;m told it will begin rolling out in about a year.  Of course, with ICANN you never know.  It took six years of debate just to make the decision.</p>
<p>@WordGuy &#8211; Haven&#8217;t seen a transcript, but I&#8217;ll check.  If so, I&#8217;ll link to it in f/u.</p>
<p>@Joel &#8211; It coudl very well become somewhat of a nightmare and cause people/companies to spend money they otherwise might not want to.</p>
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		<title>By: Ashley</title>
		<link>http://www.marketingpilgrim.com/2008/06/icann-haz-dot-cat-get-ready-for-another-domain-gold-rush.html/comment-page-1#comment-51053</link>
		<dc:creator>Ashley</dc:creator>
		<pubDate>Sat, 28 Jun 2008 12:16:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=5512#comment-51053</guid>
		<description>I should say the price is too high</description>
		<content:encoded><![CDATA[<p>I should say the price is too high</p>
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		<title>By: SeoPositive</title>
		<link>http://www.marketingpilgrim.com/2008/06/icann-haz-dot-cat-get-ready-for-another-domain-gold-rush.html/comment-page-1#comment-51029</link>
		<dc:creator>SeoPositive</dc:creator>
		<pubDate>Fri, 27 Jun 2008 20:54:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=5512#comment-51029</guid>
		<description>again... Price is a little too high.</description>
		<content:encoded><![CDATA[<p>again&#8230; Price is a little too high.</p>
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		<title>By: Warenwirtschaft</title>
		<link>http://www.marketingpilgrim.com/2008/06/icann-haz-dot-cat-get-ready-for-another-domain-gold-rush.html/comment-page-1#comment-51025</link>
		<dc:creator>Warenwirtschaft</dc:creator>
		<pubDate>Fri, 27 Jun 2008 20:49:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=5512#comment-51025</guid>
		<description>It could be, that this new systems takes the money out of the domain market. Why should i pay a fortune for a domainname with pizza or any other word, if there are hundreds of TLD to choose from. Pizza.com, Pizza.pizza pizza.washington etc.
Pizza.com suddenly is not so expensive any more if companies just can pick another Top Level Domain.</description>
		<content:encoded><![CDATA[<p>It could be, that this new systems takes the money out of the domain market. Why should i pay a fortune for a domainname with pizza or any other word, if there are hundreds of TLD to choose from. Pizza.com, Pizza.pizza pizza.washington etc.<br />
Pizza.com suddenly is not so expensive any more if companies just can pick another Top Level Domain.</p>
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		<title>By: Michael D. Colyott</title>
		<link>http://www.marketingpilgrim.com/2008/06/icann-haz-dot-cat-get-ready-for-another-domain-gold-rush.html/comment-page-1#comment-50997</link>
		<dc:creator>Michael D. Colyott</dc:creator>
		<pubDate>Fri, 27 Jun 2008 15:11:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=5512#comment-50997</guid>
		<description>How does one find out what is in the process before the news is released that all the decisions have been made and it is a done deal? Is it possible? As business people, we all have an interest in the future.</description>
		<content:encoded><![CDATA[<p>How does one find out what is in the process before the news is released that all the decisions have been made and it is a done deal? Is it possible? As business people, we all have an interest in the future.</p>
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		<title>By: Joe Hall &#187; ICANN Hands Out SEO Gold Nuggets to Large Corporations</title>
		<link>http://www.marketingpilgrim.com/2008/06/icann-haz-dot-cat-get-ready-for-another-domain-gold-rush.html/comment-page-1#comment-50989</link>
		<dc:creator>Joe Hall &#187; ICANN Hands Out SEO Gold Nuggets to Large Corporations</dc:creator>
		<pubDate>Fri, 27 Jun 2008 14:29:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=5512#comment-50989</guid>
		<description>[...] Internet regulator ICANN recently voted to over haul the way it handles web addresses. Starting next year they will allow companies the ability to register their brands as TLDs. Which means we can start to expect www.mickey.disney. You can read more about the decision here. [...]</description>
		<content:encoded><![CDATA[<p>[...] Internet regulator ICANN recently voted to over haul the way it handles web addresses. Starting next year they will allow companies the ability to register their brands as TLDs. Which means we can start to expect <a href="http://www.mickey.disney" rel="nofollow">http://www.mickey.disney</a>. You can read more about the decision here. [...]</p>
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		<title>By: TagTeam Advertising</title>
		<link>http://www.marketingpilgrim.com/2008/06/icann-haz-dot-cat-get-ready-for-another-domain-gold-rush.html/comment-page-1#comment-50987</link>
		<dc:creator>TagTeam Advertising</dc:creator>
		<pubDate>Fri, 27 Jun 2008 14:17:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=5512#comment-50987</guid>
		<description>Joel brings up an interesting point... generic terms!  Is someone going to spend $100k to register the suffix .food, .london, .shop?  Sure it would start a TRUE gold rush and add to the economy, but what advantage is it to the entity who registers the suffix if they can&#039;t own it?  Does the entity who registers the suffix get first dibs on domain names associated with that suffix?  If so, sign me up!  $100k for first pick of a bunch of generic single word domains associated with .pets or .porn or .city?  That&#039;s an EASY investment!  Me thinks there will either be a run to try and trademark generic terms (Apple?) or this will be limited to existing brands and not generic terms.  Either way, sounds like a box of Pandora&#039;s worms.  :)</description>
		<content:encoded><![CDATA[<p>Joel brings up an interesting point&#8230; generic terms!  Is someone going to spend $100k to register the suffix .food, .london, .shop?  Sure it would start a TRUE gold rush and add to the economy, but what advantage is it to the entity who registers the suffix if they can&#8217;t own it?  Does the entity who registers the suffix get first dibs on domain names associated with that suffix?  If so, sign me up!  $100k for first pick of a bunch of generic single word domains associated with .pets or .porn or .city?  That&#8217;s an EASY investment!  Me thinks there will either be a run to try and trademark generic terms (Apple?) or this will be limited to existing brands and not generic terms.  Either way, sounds like a box of Pandora&#8217;s worms.  <img src='http://www.marketingpilgrim.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: TagTeam Advertising</title>
		<link>http://www.marketingpilgrim.com/2008/06/icann-haz-dot-cat-get-ready-for-another-domain-gold-rush.html/comment-page-1#comment-50986</link>
		<dc:creator>TagTeam Advertising</dc:creator>
		<pubDate>Fri, 27 Jun 2008 14:16:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=5512#comment-50986</guid>
		<description>Joel brings up an interesting point...generic terms!  Is someone going to spend $100k to register the suffix .food, .london, .shop?  Sure it would start a TRUE gold rush and add to the economy, but what advantage is it to the entity who registers the suffix if they can&#039;t own it?  Does the entity who registers the suffix get first dibs on domain names associated with that suffix?  If so, sign me up!  $100k for first pick of a bunch of generic single word domains associated with .pets or .porn or .city?  That&#039;s an EASY investment!  Me thinks there will either be a run to try and trademark generic terms (Apple?) or this will be limited to existing brands and not generic terms.  Either way, sounds like a box of Pandora&#039;s worms.  :)</description>
		<content:encoded><![CDATA[<p>Joel brings up an interesting point&#8230;generic terms!  Is someone going to spend $100k to register the suffix .food, .london, .shop?  Sure it would start a TRUE gold rush and add to the economy, but what advantage is it to the entity who registers the suffix if they can&#8217;t own it?  Does the entity who registers the suffix get first dibs on domain names associated with that suffix?  If so, sign me up!  $100k for first pick of a bunch of generic single word domains associated with .pets or .porn or .city?  That&#8217;s an EASY investment!  Me thinks there will either be a run to try and trademark generic terms (Apple?) or this will be limited to existing brands and not generic terms.  Either way, sounds like a box of Pandora&#8217;s worms.  <img src='http://www.marketingpilgrim.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Joel</title>
		<link>http://www.marketingpilgrim.com/2008/06/icann-haz-dot-cat-get-ready-for-another-domain-gold-rush.html/comment-page-1#comment-50985</link>
		<dc:creator>Joel</dc:creator>
		<pubDate>Fri, 27 Jun 2008 14:00:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=5512#comment-50985</guid>
		<description>This is a nightmare for brand owners as they will have to buy their brand names with whatever suffixes others come up with (.food, .london, .shop....). I agree with WordGuy, nice little earner for ICann.

&lt;em&gt;Joel&#039;s last blog post..&lt;a href=&#039;http://beyondpr.blogspot.com/2008/06/icanns-new-naming-system-is-brand.html&#039; rel=&quot;nofollow&quot;&gt;Icann&#039;s new naming system is a brand owner&#039;s nightmare&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>This is a nightmare for brand owners as they will have to buy their brand names with whatever suffixes others come up with (.food, .london, .shop&#8230;.). I agree with WordGuy, nice little earner for ICann.</p>
<p><em>Joel&#8217;s last blog post..<a href='http://beyondpr.blogspot.com/2008/06/icanns-new-naming-system-is-brand.html' rel="nofollow">Icann&#8217;s new naming system is a brand owner&#8217;s nightmare</a></em></p>
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		<title>By: TagTeam Advertising</title>
		<link>http://www.marketingpilgrim.com/2008/06/icann-haz-dot-cat-get-ready-for-another-domain-gold-rush.html/comment-page-1#comment-50984</link>
		<dc:creator>TagTeam Advertising</dc:creator>
		<pubDate>Fri, 27 Jun 2008 13:33:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=5512#comment-50984</guid>
		<description>I don&#039;t see much benefit to domainers, either.  What I do see is the ability for a company to control it&#039;s brand both internally and externally.  $100k is pretty cheap advertising if you consider that employee email activities would be branded, as well as any external links that link back to my site.  What changes, if any, will Google make in the algorithm?  Will a URL that has a &#039;branded suffix&#039; get more weight since it has the name included in the domain?  Unless, like WordGuy brought up, companies can&#039;t control who registers domains that include their suffix, than there is no benefit for domainers. This would be pure marketing.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t see much benefit to domainers, either.  What I do see is the ability for a company to control it&#8217;s brand both internally and externally.  $100k is pretty cheap advertising if you consider that employee email activities would be branded, as well as any external links that link back to my site.  What changes, if any, will Google make in the algorithm?  Will a URL that has a &#8216;branded suffix&#8217; get more weight since it has the name included in the domain?  Unless, like WordGuy brought up, companies can&#8217;t control who registers domains that include their suffix, than there is no benefit for domainers. This would be pure marketing.</p>
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		<title>By: Web Marketing Man</title>
		<link>http://www.marketingpilgrim.com/2008/06/icann-haz-dot-cat-get-ready-for-another-domain-gold-rush.html/comment-page-1#comment-50976</link>
		<dc:creator>Web Marketing Man</dc:creator>
		<pubDate>Fri, 27 Jun 2008 12:54:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=5512#comment-50976</guid>
		<description>This has been badly needed for far too long! Expect price to have little impact on uptake here!</description>
		<content:encoded><![CDATA[<p>This has been badly needed for far too long! Expect price to have little impact on uptake here!</p>
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