Internet Retailer Top 500 Guide



Today, Internet Retailer released their annual Top 500 Guide that chronicles the online retail industry in general and the top 500 online retailers in particular. As I am listening to their presentation of the report, I am typing these highlights.

Total E-Retail revenue hit $166 billion in the US in 2007, representing 6.3% of total revenue. The top 500 online retailers accounted for 61% of the total E-Retail revenue. Total retail growth was at 3.8% last year while E-Retail grew at a much healthier 21.8%.

The fastest growing categories in 2007 online were jewelry (36%), books/other media (32%), mass merchants/dept. stores (31%) and apparel (24%). The slowest growing categories were health and beauty (11%), flowers/gifts (11%), food/drugs (12%), and hardware/home improvement (13%).

Internet Retailer segments online retailers into four categories—retail chains, web only companies, catalogers, and manufacturers. Strangely, catalogers grew the fastest at 30% and the retail chains grew the slowest at 18%. This is interesting because retail chains are in the best position to capitalize on the multi-channel advantage.

Amazon dominated in 2007 with $14.8 billion in revenue and growth at 38.2%. QVC.com grew 50% and Apple saw growth of 33.3%.

The big players with the biggest declines in sales? Palm shrunk 45%, Sharper Image dropped 33% and Gateway lost 33% (Wow!).

There are many other nuggets in the report that I will get to later.

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