Comments on: Just Like Global Warming, Google’s New Ad Planner is Not a Real Threat Either…Not!

By: Chris

Chris — Mon, 21 Jul 2008 15:17:55 +0000

Good one! I really like this. Chris's last blog post..Fascinatia discobolului

By: Tiffany

Tiffany — Thu, 26 Jun 2008 08:05:57 +0000

I’m so impressd with this new tool. I hate to say this but most Google’s stuff is pretty useful for me.

By: DeeMX

DeeMX — Thu, 26 Jun 2008 06:41:11 +0000

Great tool, but it for advertise professionals only.

By: Arthur Freydin

Arthur Freydin — Wed, 25 Jun 2008 15:47:32 +0000

Andy, Funny that you should mention Ad Planner's relation to ad agencies. Assuming that you have access to Ad Planner, try to export a media plan that you've created and look at what options Google presents you with. Among the obligatory CSV export, you will find another CSV format called "MediaVisor CSV" which is a DoubleClick product meant to handle media planning. I wonder how Google is going to spin this off. Looks like they've begun slightly integrating its new offerings with DoubleClick. Arthur Freydin's last blog post..Google Ad Planner Complete Walkthrough

By: Media News And Views » Google’s Free AdPlanner App Will Challenge comScore, Nielsen, Quantcast

Wed, 25 Jun 2008 11:44:37 +0000

[...] No More of a Threat Than Global Warming (Not!). Marketing Pilgrim [...]

By: Raj Krishnaswamy

Raj Krishnaswamy — Wed, 25 Jun 2008 00:02:21 +0000

Pretty impressive tool, I’d say.

By: Douglas Karr

Douglas Karr — Tue, 24 Jun 2008 20:47:21 +0000

I thought they were calling it ‘Global Climate Change’ now since some places aren’t warming up.

Douglas Karr’s last blog post..Update on Cisco I-Prize Finals

By: Top Rated

Top Rated — Tue, 24 Jun 2008 18:51:04 +0000

As much as I resent Googles heavy handed tactics, I continue to be equally impressed with the blistering pace of innovating new products. While it may be a free product for advertisers, you can be sure it will pad Googles bottom line in the long run. Top Rated's last blog post..Absolutely The Best Point And Shoot Digital Camera

By: Scott

Scott — Tue, 24 Jun 2008 15:15:51 +0000

This is a very big announcement as there are many ad serving brokers scrambling. I think this stinks as Google is hurting an industry that has served them well in the past — the Ad Planner page turns around and promotes DoubleClick’s “MediaVisor”. Wonder how much the supposed $200M valuation of Federated Media is decreasing as we speak as well as other ad-serving networks?