The last linky goodness of the month. But don’t worry—we’ll be back next month with more goodness for your linky enjoyment!
- Search Insider takes a look at yummy data. I heart data.
- Speaking of data, Matt Cutts posts on the Official Google Blog about Using data to fight webspam. Danny Sullivan points out in the comments on SERoundtable that the reason this article came out now was probably because Google’s facing criticism from the EU for storing data, and they want to justify data storage by showing that it improves their results.
- In case you missed it, the Official Google Webmaster Central Blog posts about the update to the SEO guidelines, which previously focused on SEO scammers—but now acknowledges that there are lots of legit SEOs out there that can get real results.
- Ars Technica taps into Jerry Yang’s desperation, saying that he needs Microsoft, so a deal might not be out of the question.
- Now they’ve been and gone and done it. With the acquisition of DoubleClick came Performics, an ad network and SEM firm. Google sold off the SEM firm almost 3 months ago, and now they’ve rebranded Performics, launching the Google Affiliate Network (not yet integrated into AdSense).
- RIP, Overture Keyword Suggestion Tool. It’s officially dead.