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Last month I posted about patterns between men and women and their patterns of making friends on social networking sites. Rapleaf has another study that gives more insights into which sites are popular between the sexes and across age groups.
People on social media sites are usually in the age range of 14 to 24 years old. Rapleaf’s study focused on 49.3 million people in their database who are aged 14-74. They found a total of 120 million profiles on social networking sites and most people average having profiles on 2-3 different sites.
Here are some findings:
- Women are more likely to be on Myspace and Facebook. Especially the younger crowd, age 14-24 (the 14-24 year old demographic represents 65.5% and 66.25% of total users respectively).
- Men are more likely to be on LinkedIn and Flickr, especially men aged 25-34 years old (the 25-34 year old demographic represents 51.0% and 38.1% of total users respectively).
Myspace users peak at 17-18 years old and then greatly drop off where Facebook takes over. They “theorize that once Myspace users graduate from high school, they switch over to using Facebook.” Overall MySpace has the most people.
The press release has a lot of data about who’s on social networks and it should be interesting for marketers. I was surprised to see that MySpace has the most people over 65. Here’s one of the charts that shows the breakdown of people by age group.
| Social Network | Age Groups | Number of Total Members | ||||||
|---|---|---|---|---|---|---|---|---|
| 14-17 | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | ||
| Bebo | 30.88% | 37.75% | 21.16% | 6.22% | 2.54% | 1.05% | 0.41% | 5,806,867 |
| BlackPlanet | 14.97% | 47.28% | 25.74% | 8.50% | 2.55% | 0.66% | 0.30% | 1,201,687 |
| Classmates | 6.82% | 29.10% | 38.32% | 14.98% | 7.24% | 2.78% | 0.76% | 3,051,761 |
| 19.77% | 46.38% | 24.07% | 6.34% | 2.35% | 0.76% | 0.32% | 5,920,236 | |
| Flickr | 6.63% | 27.21% | 38.06% | 17.20% | 7.50% | 2.70% | 0.71% | 2,068,097 |
| Flixster | 21.57% | 38.41% | 24.99% | 9.29% | 3.98% | 1.36% | 0.40% | 17,647,399 |
| Friendster | 10.89% | 41.13% | 34.49% | 9.40% | 2.80% | 0.89% | 0.39% | 5,260,380 |
| Hi5 | 16.90% | 44.44% | 26.27% | 7.96% | 3.15% | 0.99% | 0.29% | 14,679,615 |
| 1.06% | 10.72% | 50.98% | 24.66% | 8.91% | 3.07% | 0.61% | 841,209 | |
| Multiply | 12.58% | 45.39% | 28.80% | 8.45% | 3.31% | 1.08% | 0.39% | 1,354,647 |
| Myspace | 26.78% | 38.69% | 22.11% | 7.73% | 3.20% | 1.05% | 0.43% | 31,845,954 |
| MyYearbook | 38.30% | 36.39% | 15.39% | 6.21% | 2.57% | 0.78% | 0.36% | 2,449,251 |
| Perfspot | 13.07% | 41.06% | 30.37% | 10.19% | 3.81% | 1.17% | 0.33% | 1,159,539 |
| Ringo | 17.66% | 42.33% | 26.53% | 8.67% | 3.43% | 1.06% | 0.32% | 9,770,151 |
| Tickle | 17.33% | 40.25% | 26.65% | 9.58% | 4.38% | 1.40% | 0.40% | 6,481,601 |
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