Comments on: Updated: Microsoft Extends Advertising Reach by Partnering with YuMe

By: Microsoft Extends Advertising Reach by Partnering with YuMe « Blog and Buzz

Microsoft Extends Advertising Reach by Partnering with YuMe « Blog and Buzz — Mon, 30 Jun 2008 13:38:31 +0000

[...] Extends Advertising Reach by Partnering with YuMe Updated: Microsoft Extends Advertising Reach by Partnering with YuMe This week, Microsoft purchased YuMe, the largest provider of online video ads on the web. YuMe [...]

By: Raj Krishnaswamy

Raj Krishnaswamy — Fri, 20 Jun 2008 14:43:54 +0000

Life would have been simpler ( LOL ), had the Yahoo deal gone through. It would have been a little bit more predictable; now the field is wide open.

By: Prashant Kumar Pracheta

Prashant Kumar Pracheta — Fri, 20 Jun 2008 07:29:03 +0000

Hello Michelle Nice post. Its a great news. Now Microsoft is also in video advertising. Competitor for google Prashant Kumar Pracheta's last blog post..Google Won & Microsoft Lost

By: Tiffany

Tiffany — Fri, 20 Jun 2008 05:17:14 +0000

Microsoft start taking action after mourning Yahoo rejection. I’m curious to know what is the next action.

By: 1986 To Present » Blog Archive » 微软收购 Navic 增强电视广告并与 YuMe 合作增强网络视频广告微软收购 Navic 增强电视广告并与 YuMe 合作增强网络视频广告

Thu, 19 Jun 2008 13:50:04 +0000

[...] 来源: Marketing Pilgrim [...]

By: Otilia Otlacan

Otilia Otlacan — Wed, 18 Jun 2008 20:55:42 +0000

No wonder Microsoft seeked to expand their online ad reach, after the failed Yahoo deal. They were probably not that interested in offering more for Yahoo since they were also playing the YuMe card, and monetizing video content is certainly bringing a larger profit margin versus good old text / display ads. Google is lagging way behind in terms of video advertising and this move from Microsoft can’t be good news for them.
Let’s see when will we hear of Videoegg being acquired by one of the giants

Otilia Otlacan’s last blog post..IAB Extends Membership Benefits to Small Publishers