By Vinny Lingham
Other than the weather in Seattle, my trip to SMX Advanced was fantastic. Danny Sullivan & co have done an amazing job by creating a conference circuit that even the most advanced Search Marketers found stimulating. My key takeaway from the conference was that there is a fine line between so called “White Hat” & “Black Hat” SEO – and most people don’t know where one begins and the other ends.
One of the most important sections of SEO is link building, which was one of the main focuses on the conference. I’ve purposefully removed all the tactics that I considered to be “Black Hat”, as I don’t think it’s in anyone’s interest to have these tactics promulgated.
Roger Monti spoke first about .edu Link hunting