Brits Use Google Earth to Crash Residential Swimming Pools; Two Found!

I have to chuckle at reports teenagers in England are using Google Earth to locate residential swimming pools, then organize illegal late-night dips and parties.

Here’s the vision that came to mind:

Seriously, we’re talking England here, not California. Residential pools are very rare, with most homes more likely to have a kiddies "paddling pool" than anything useful for an adult.

Still, you have to admire the creativeness of the kids–even though their actions are illegal, so do not attempt. If they can find swimming pools in England, maybe we should recruit some of them to help us find Osama Bin Laden. ;-)

How Do You Save Yahoo from Sinking When the Crew Abandons Ship?

"Most people who don’t get the decision see Yahoo as merely an abbreviation on the NASDAQ ticker. The people who have poured their blood sweat and tears into building that brand do not." Terry Howard.

Marketing Pilgrim reader Terry Howard had a valid point, when commenting on my post about what Yahoo had given up, when it opted for Google over Microsoft. He actually had me thinking–maybe a deal with Google really does favor the employees, who’ve worked their butt off to get where they are today.


Then those same employees started leaving Yahoo–in droves!

  • Brad Garlinghouse – author of the infamous "Peanut Butter Manifesto" memo.
  • Vish Makhijani – general manager of Yahoo’s Web search business.
  • Qi Lu – the top engineer for Yahoo’s Panama search marketing platform.

Dear Mainstream Media, Does Not Tell You Who Searches Your Name on Google

You know that just about any mention of “reputation” and “Google” is going to get my attention, so I was eager to hear about My local CBS affiliate WRAL, teased me that the new service will tell you who is searching for your name on Google.

No way!

No, really. There’s just no way.

You see, whether WRAL has been misguided by Ziggs (see update below) or just a victim of its own naivety, there’s just no way that you can know about everyone that searches for your name on Google. Boy, it would be nice though, wouldn’t it?

Linky Goodness, June 19

In college, Thursday was always like “practice Friday.” Don’t you miss that?

When AdWords Users Get Phished

We’re all familiar with phishing schemes: an email urging you to login to your PayPal account at this URL (which doesn’t turn out to be PayPal or eBay at all), etc. Most of us have seen enough of these—and enough horror stories circulating on the web or the nightly news—to avoid these scams.

But not everyone has. A post on Google Blogoscoped details the aftermath of one such phishing expedition. After receiving an official-looking email apparently from Google AdWords, one AdWords account owner clicked through on the link and entered his login information. The email had urged him to renew his account before it was deactivated, but he couldn’t find anywhere to do that once he was logged in.

I’m Hosting an Online Reputation Management Workshop – August 7th

ORM WorkshopIf you have any interest in online reputation management, then you need to be in North Carolina on August 7th–that’s when I’ll host my first ever Online Reputation Management Workshop.

I want to keep the event small, so that I can spend quality time sharing the online reputation management tactics I’ve developed over the years. The workshop is open to just 20 people.

If you’re responsible for your company’s brand/reputation, or perhaps you want to offer online reputation management services, then you’ll want to secure your spot–it may be the only time I offer this workshop!

Register today and you’ll save $400.

All the details, agenda, and registration can be found here.

I hope you’ll join me!

Men More Likely to be on LinkedIn, Flickr

Last month I posted about patterns between men and women and their patterns of making friends on social networking sites. Rapleaf has another study that gives more insights into which sites are popular between the sexes and across age groups.

People on social media sites are usually in the age range of 14 to 24 years old. Rapleaf’s study focused on 49.3 million people in their database who are aged 14-74. They found a total of 120 million profiles on social networking sites and most people average having profiles on 2-3 different sites.

Here are some findings:

  • Women are more likely to be on Myspace and Facebook. Especially the younger crowd, age 14-24 (the 14-24 year old demographic represents 65.5% and 66.25% of total users respectively).