Shari Thurow has never been afraid to stir up a hornets’ nest with her writing. Today, she takes a look at what makes you an "SEO Expert."
Just because the economy is slowing, that doesn’t mean consumers are not still shopping online. They’re just focusing more on "used" search terms versus "new."
“Does this mean local car dealerships will annoy us on the web too?” – would Sheila’s Wheels be better?
Ultimately, I think it’s down to just what kind of ‘video ads’ we’ll be seeing, and what will drive them: CPM, CPE? I don’t think the answer is to fill the internet with the online equivalent of TV commercials and/or adding pre-, mid-, or post-rolls to every single bit of video content available. Instead, rich media overlays or clickable videos may be a better alternative, although more expensive to produce.
I can’t say I was terribly impressed with Shari Thurow’s article, not because I disagree with it but because it’s simply rather long-winded and isn’t as controversial (and dare I say linkbait-worthy) as she thinks it is. In fact, I’d say the article makes perfect sense.
Car dealer on the net will not be a huge success, as they can really only operate in their local area, it would be too much cost, hassle, and time to ship a car to another part of the country.
Otilia Otlacan Says:
June 26th, 2008 at 10:53 am
“Does this mean local car dealerships will annoy us on the web too?” – would Sheila’s Wheels be better?
Ultimately, I think it’s down to just what kind of ‘video ads’ we’ll be seeing, and what will drive them: CPM, CPE? I don’t think the answer is to fill the internet with the online equivalent of TV commercials and/or adding pre-, mid-, or post-rolls to every single bit of video content available. Instead, rich media overlays or clickable videos may be a better alternative, although more expensive to produce.
Otilia Otlacan’s last blog post..Aegis Media Moves into Ad Serving by Acquiring Bluestreak
MB Web Design Says:
June 27th, 2008 at 9:24 am
I can’t say I was terribly impressed with Shari Thurow’s article, not because I disagree with it but because it’s simply rather long-winded and isn’t as controversial (and dare I say linkbait-worthy) as she thinks it is. In fact, I’d say the article makes perfect sense.
Austin(Cowsgonemadd3) Says:
June 27th, 2008 at 3:58 pm
Local car dealers advertising on the internet….That would mean they would not work well as they only really want to target a certain area.
Austin(Cowsgonemadd3)’s last blog post..Sony loses 3.3 billion on the playstation 3 game console
SeoPositive Says:
June 27th, 2008 at 4:53 pm
Car dealer on the net will not be a huge success, as they can really only operate in their local area, it would be too much cost, hassle, and time to ship a car to another part of the country.