Pilgrim’s Picks for June 26
Thursday, June 26th, 2008;
-- Andy Beal |
It’s all quiet on the Pilgrim front. Until more news comes along, please ration these Picks:
- The Kelsey Group predicts online local video ad revenue will grow by 168% through 2012, reaching $1.5 billion. Does this mean local car dealerships will annoy us on the web too?
- Louis Gray reminds us not to believe everything we read on the web–especially Twitter rumors about Subway’s Jared kicking the bucket.
- Shari Thurow has never been afraid to stir up a hornets’ nest with her writing. Today, she takes a look at what makes you an "SEO Expert."
- Just because the economy is slowing, that doesn’t mean consumers are not still shopping online. They’re just focusing more on "used" search terms versus "new."
- Another great review for Trackur–w00t!
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June 26th, 2008 at 10:53 am
“Does this mean local car dealerships will annoy us on the web too?” - would Sheila’s Wheels be better?
Ultimately, I think it’s down to just what kind of ‘video ads’ we’ll be seeing, and what will drive them: CPM, CPE? I don’t think the answer is to fill the internet with the online equivalent of TV commercials and/or adding pre-, mid-, or post-rolls to every single bit of video content available. Instead, rich media overlays or clickable videos may be a better alternative, although more expensive to produce.
Otilia Otlacan’s last blog post..Aegis Media Moves into Ad Serving by Acquiring Bluestreak
June 27th, 2008 at 9:24 am
I can’t say I was terribly impressed with Shari Thurow’s article, not because I disagree with it but because it’s simply rather long-winded and isn’t as controversial (and dare I say linkbait-worthy) as she thinks it is. In fact, I’d say the article makes perfect sense.
June 27th, 2008 at 3:58 pm
Local car dealers advertising on the internet….That would mean they would not work well as they only really want to target a certain area.
Austin(Cowsgonemadd3)’s last blog post..Sony loses 3.3 billion on the playstation 3 game console
June 27th, 2008 at 4:53 pm
Car dealer on the net will not be a huge success, as they can really only operate in their local area, it would be too much cost, hassle, and time to ship a car to another part of the country.