Comments on: The Impact of Video on E-tail

By: Using Video to Increase Engagement | aw-aw.com

Using Video to Increase Engagement | aw-aw.com — Thu, 22 Jan 2009 16:10:37 +0000

[...] fact, even ShopNBC has seen how video can increase conversions. As Greg Howlett at Marketing Pilgrim reported, customers that watch videos convert at twice the rate of customers who do [...]

By: Convert video to gif for email + Twilight demo » Style Campaign » ANNA YEAMAN’S GUIDE TO SUCCESSFUL AND STYLISH EMAIL MARKETING

Wed, 31 Dec 2008 22:08:20 +0000

[...] Witzig from ShopNBC reported that customers that watch their videos convert at twice the rate of customers who [...]

By: Using Video to Increase Engagement

Using Video to Increase Engagement — Thu, 20 Nov 2008 12:01:09 +0000

[...] fact, even ShopNBC has seen how video can increase conversions. As Greg Howlett at Marketing Pilgrim reported, customers that watch videos convert at twice the rate of customers who do [...]

By: sir jorge

sir jorge — Mon, 10 Nov 2008 21:23:04 +0000

Hmm, I'm not sure if there is going to be a huge influence. sir jorge's last blog post..Role Models Review

By: Enterprise Ecommerce » Blog Archive » Video Influence On ECommerce

Enterprise Ecommerce » Blog Archive » Video Influence On ECommerce — Fri, 12 Sep 2008 21:24:44 +0000

[...] Comments [...]

By: Raj Krishnaswamy

Raj Krishnaswamy — Fri, 20 Jun 2008 14:54:37 +0000

And what does the former boss Jack Welch think of all this? This is phenomenal in my opinion. Another hit by the marketing gurus.

By: PS3

PS3 — Wed, 18 Jun 2008 23:41:38 +0000

Apart from the fact that we are watching on a PC, not on a commercial break.

By: Eva White

Eva White — Wed, 18 Jun 2008 05:35:55 +0000

It makes sense that videos will convert more people. Afterall isn't that what TV advertising is all about. Eva White's last blog post..Canada’s Apology To The Indian People

By: PS3

PS3 — Sun, 15 Jun 2008 20:51:57 +0000

50% is a conversion rate to dream off but like you say in the article, stats need proper context. It would be so much more useful to know how many people actually watch the videos, percentage wise.

By: Youtube voegt enkele nieuwe fucties toe.

Youtube voegt enkele nieuwe fucties toe. — Sun, 15 Jun 2008 20:40:25 +0000

[...] zoekwerk blijkt ook Greg het daar eens me te zijn want in een ander artikel heeft hij het over the impact of video on e-tail . Een conferentie die hij blijkbaar bijwoonde waar Dave Witzig het volgende zei : Customers that [...]

By: Symbian

Symbian — Sun, 15 Jun 2008 20:10:23 +0000

Video demonstration could clarify advantages of your product. Symbian's last blog post..Nokia S60 Symbian Windows Live client available in Europe

By: RIchard Srery

RIchard Srery — Sun, 15 Jun 2008 13:11:06 +0000

I was aware that some video would convert but not as well as is implied here by the ShopNBC case study. That is great news.

By: Share Results Blog » Blog Archive » Using Video to Increase Sales

Share Results Blog » Blog Archive » Using Video to Increase Sales — Fri, 13 Jun 2008 19:39:38 +0000

[...] Greg Howlett at Marketing Pilgrim is attending Internet Retailer 2008, and he reported that Dave Witzig from ShopNBC shared the [...]

By: Jayson

Jayson — Fri, 13 Jun 2008 18:25:21 +0000

Wow – I had no idea that videos helped convert so well. I see some that are absolutely annoying and I see some that are done perfectly. I agree, it probably depends a lot on demographics and the product but video is catching on and can be very persuading during the purchase/research process.

thanks for the info.

By: Internet Retailer 2008 Live Blogging + Commentary Digest | Get Elastic

Internet Retailer 2008 Live Blogging + Commentary Digest | Get Elastic — Fri, 13 Jun 2008 17:53:17 +0000

[...] Marketing Pilgrim’s Greg Howlett shares his thoughts on social media marketing for ecommerce. Update: Greg just posted positive feedback on a session about the impact of online video on e-tailing. [...]

By: Jordan McCollum

Jordan McCollum — Fri, 13 Jun 2008 16:42:26 +0000

Ohhhhh. I was sitting here wondering why a store with NBC merchandise would even be at IR. (Much as I would love a Law & Order T shirt.)

But ShopNBC is a NBC-owned home/online shopping site. The video is footage of description and displays from their home shopping network, so it’s already footage they had shot, too.

Nice cost saving technique.

By: The impact of video on E-tail | Contagious Solutions

The impact of video on E-tail | Contagious Solutions — Fri, 13 Jun 2008 15:57:16 +0000

[...] Howlett from Marketing Pilgrim had a great quote coming from a learning he had from the Internet Retailers conference that just [...]