Up, Up and Away! Internet Ad Revenues Realize Second Highest Quarter Ever.

…and the PPC and banner ad crowd goes wild! The IAB has announced that Internet Advertising Revenues are up over 18% year over year, or $5.8 Billion smackaroos for the first quarter of 2008. That’s just off the pace of the $5.9 Billion record set in Q4 ’07.


Source: (excluding Borat) PwC/IAB Internet Advertising Revenue Report (www.iab.net)

The really good news for internet marketers? Growth is expected to continue. Just listen to what Randall Rothenberg, president and CEO of the IAB and Daniel Silverman, partner, Assurance, PricewaterhouseCoopers have to say, respectively:

“We continue to experience significant growth and vitality in interactive marketing, media and advertising. We expect growth to continue, as consumers spend more and more time online, and marketers find more – and more innovative – ways to reach them through digital media.”

“The fundamentals of interactive advertising spend continues to be positive and I would expect to see continued growth in the future. The cyclical fourth quarter to first quarter drop in traditional media advertising spend, combined with an overall economic slowdown, resulted in a not so unexpected first quarter slowdown in the growth of online advertising.”

IAB results are considered the most accurate measurement of interactive advertising revenues. Data is compiled directly from information supplied by companies selling advertising on the Internet. Surveys include data relative to online advertising revenues from Web sites, commercial online services, free e-mail providers, and all other companies selling online advertising. In other words – you can take this information to the bank.

The Bottom Line? Internet advertsising is probably the single most cost effective means of advertising available today and companies continue to up their budgets to capitalize.

Hmmm….no wonder Andy Beal is taking so much vacation lately. ;) This might be a good time to thank all of the wonderful Marketing Pilgrim sponsors. Thank you sponsors!

  • http://www.marketingpilgrim.com Andy Beal

    Ditto the thanks to our sponsors. Rumors of vacations are greatly exaggerated. ;-)

  • Sean Maguire

    Ha! You can only say something like that when you’re talking about one of the most productive bloggers in the business. I don’t know how you do it Mr. Beal, but I’m intent on finding out your secret!

  • http://blogbuildingu.com Hendry Lee

    That “Borat” makes me laugh. I can’t resist but click from my RSS feed reader and comment. LOL…

    Thanks for the info, Andy.

    Hendry Lee’s last blog post..Flock Review: A Browser for Blogger?

  • http://www.mbwebdesign.co.uk MB Web Design

    Music to my ears. Or eyes as I’m reading this…

    Nothing like a bit of Borat to make things interesting. I wonder though what Kazakhstan’s contribution to that $5.8B figure is :p

  • http://www.futurefactory-software.com Warenwirtschaft

    I am always happy to read this kind of news. It means that there is more money to earn in the internet every year. Luckily the times of “cash burn rate” are finally over.

  • http://www.netage.co.za Goran Web Design

    For those of us in the industry, this news is music to our ears, or our pockets.

  • http://www.loadofbullshit.com/ Sire

    It’s not surprising when you consider the growth of the Internet that more and more people are trying to crack the market. I just need to work out how to get my share of it ;)

    Sire’s last blog post..Solution To Aussie Teen Binge Drinking Problem

  • http://www.gadgets4nowt.co.uk PS3

    @Hendry Lee, the guy behind Borat was at his best when he interviewed celebrities under the guise of Ali G. Wicked.

    I’m surprised that PPC is up so much since we are in a supposed “credit cruch”. Or is it just that people click on ads to find bargains…are completions also up?

  • http://foolishmumbles.com Top Rated

    There will of course be dips and spikes in the short term, but the internet still has a ways to go before it hits a saturation point, if ever. It really is the best bet for advertisers looking for a targeted audience.

    Top Rated’s last blog post..Absolutely The Best Point And Shoot Digital Camera

  • http://www.newmediaphotography.com Rosh Sillars

    We are just in the beginning. These numbers will seem like pocket change in a few years. But, I would assume one thing will stay the same: 20% of the players will be making 80% of the revenue.

    Rosh

    http://www.newmediaphotographer.com

  • http://www.poems.md Ashley

    Big thank for this piece of information, Andy!!

  • http://www.seoresults.co.za Web Marketing Man

    You can expect internet advertising revenues to grow even further as the worldwide economic climate gets chillier, forcing businesses to look for the most cost-effective forms of advertising.

  • http://www.youtube.com/watch?v=5kMgD6bQKO0 sonyadvertisement

    I am always happy to read this kind of news. It means that there is more money to earn in the internet every year.

  • http://www.metatoast.com/ David LaFerney

    Good news, but I wonder what factor has really caused growth to take off since 03-04? Total consumer/hours using the net maybe? If so, this could continue for a while yet.

    David LaFerney’s last blog post..An SEO Experiment

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  • http://www.deemx.com DeeMX

    Great info! I hope this tendention will continue in the future.

  • http://www.netage.co.za Goran Web Design

    Web Marketing Man you said it best, the Internet is one of the least expensive forms of marketing.

  • http://www.gadgets4nowt.co.uk PS3

    Internet marketing may be cheaper in the context of how much it costs per head to get your product out there but you need to invest heavily in your site etc to make it work online.

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  • http://www.reborn-babies-for-sale.blogspot.com/ Margret Shellhammer

    That’s good news for me, since I work in internet ads :P

    Margret Shellhammer’s last blog post..Reborn Babies for Sale