Wikia Allegedly Getting Better… Allegedly



A post at TechCrunch today boasts that Wikia is “beginning to suck a lot less.”

The wiki based search product is supposedly stepping up its game through the implementation of editing features that lets searchers reorder, add, remove, rate, annotate, and comment on results.

These new features make the system harder to gain, and spammers easier to oust.

Jimmy Wales admitted to the lack of quality his site has shown and stated that it:

Pretty much sucked. It has not been usable on a day to day basis.

The thing that really strikes me about Wikia.com is that the top result for every search is a Wikipedia entry. As search marketers know the first listing garners over 40% of the overall search traffic for a term. Doesn’t this make Wikia.com feel like a Wikipedia search engine, more than a wiki based search engine?

While I do find the interface to be cleaner, and the AJAX functionality easier to use, I still fail to see how the editor created search engine will not be drastically effected by spammers in some way. Editors do not keep spam out of Wikipedia, they simply favor one type of spam over another, won’t the same happen here?

It seems that Wikia.com may simply be hoping that cosmetic changes will equal more relevant results. I don’t see the correlation.

  • http://www.gadgets4nowt.co.uk PS3

    I’m almost embarressed to say it but never knew that the first search result would get 40% of all results. Is that a published statistic or just an estimate.

  • David Snyder

    Aaron Wall put the #1 ranking value at around 42% http://training.seobook.com/google-ranking-value . It is a pretty good article. We don’t know the exact user data numbers, but we do know through testing that the #1 ranking is about as valuable a piece of marketing real estate as you will find.

  • http://www.exposedseo.com seo guy

    Apparently their traffic has doubled over the last half a year so I guess they can’t be that bad.

    seo guy’s last blog post..Should I experiment with online money lending?

  • http://www.wrapmailblog.com Bill

    I completely agree! Every time I use it Wikipedia is the first result of course this just means I look at the second instead

    Bill’s last blog post..Are my emails private?

  • http://www.facebook.com/pages/YouGov-Surveys/28215144078 YouGov

    Yeah wikipedia really do dominate a staggering number of searches, often this is useful as it provides quick answers, but equally it is easy to look over it I guess.