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Yahoo and Google: Wise Move or Beginning of the End?



It’s time for another edition of Good Idea/Bad Idea!

Good idea: Making more money.
Bad idea: Making more by admitting that you suck and your competition is so good at this that you’ll let them make the money for you.

Actually, other than the “admitting you suck and your competition is so good,” that doesn’t sound like an entirely bad idea, does it? I mean, using the competition to increase your profits could potentially be a good thing.

Potentially. For the most part, however, Yahoo’s decision on a non-exclusive search advertising deal has met with pretty much universal scorn. A sampling of headlines:

Not overly enthused, eh, blogosphere?

The universal sentiment is probably best expressed in TC’s headline: rather than preserving value to shareholders, as Yahoo has long claimed to try to do, this only reemphasizes how short they’ve fallen to Google.

But at least one prominent tech blogger doesn’t think it’s a bad thing: Henry Blodget. With the headline “All Right, Yahoo Bashers, Put a Sock In It: This Is a Good Deal,” he pretty much lays out his own argument. But because I like you, I’ll tell you the rest of it (abridging liberally, emphasis added):

In this deal, Yahoo gets:

  • $250-$450 of additional free cash flow in Year 1.
  • More cash flow in years 2-4, as the deal ramps and Yahoo’s search-query share remains meaningful
  • The ability to maintain or phase out Panama as it sees fit.
  • The ability to strike a death-blow to the one other player in the search market with any kind of meaningful share—Microsoft.
  • The freedom to focus on display advertising and AMP, Yahoo’s new display serving platform.

When you look at it that way, it really doesn’t sound quite as awful. But, Blodget acknowledges, the deal “won’t save Yahoo.” Yahoo’s days in the search business are numbered, “But . . . Yahoo can now focus almost all of its efforts on revitalizing its properties and display business, which is where its future lies.”

So what do you think: Good idea or bad idea?

  • http://www.direito2.com.br Ruben Zevallos Jr.

    As more I read, more I don’t know what is goind on at Yahoo’s headquarter… I hope they know what is going on…

  • http://ww.seoresults.co.za Web Marketing Man

    Yahoo is on the ropes, I am waiting with bated breath to see who or what is going to deliver the KO punch.

  • http://www.poems.md Ashley

    The idea is not so bad, however I really don’t quite understand the reason of yahoo’s partnership with MS

  • http://www.futurefactory-software.com Warenwirtschaft

    Yahoo just lays down to get raped by the only big player in the market. They will never regain their independence again because google holds the advertisers. There is no advertising without advertisers and it will be very hard to win them back.
    Stupid decision made by stupid and fearful suits

  • http://www.netage.co.za Goran Web Design

    I hope to see some new worthy initiatives Yahoo.

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  • http://mp3leben.com Tiffany

    Good for Google but I don’t know for Yahoo and all the acquired companies by Google.

  • http://www.evawhite.com Eva White

    Its like the bell is tolling for Yahoo’s end. At the same time its never going to die out completely either. Too many loyal users, so unless they really mess up big time, they will continue to exist.

    Eva White’s last blog post..Canada’s Apology To The Indian People

  • http://www.netage.co.za Goran Web Design

    Eva, big companies also need to offer value and make profits. Many companies have closed down that are good at what they do.

  • http://www.mirificstudio.com Filmari Nunti

    google makes millions of dollars every day only from advertising and yahoo will not be developed as google is right now in 10 years from now on