How do you get online video viewers to interact with the clips they’re watching? Well, if you’re posting your video to YouTube, you can now use annotations.
With YouTube’s Video Annotations, you can:
- Add background information about the video.
- Create stories with multiple possibilities (viewers click to choose the next scene)
- Link to related YouTube videos, channels, or search results from within a video
- All of the above!
The annotations don’t appear to let you link to non-YouTube content–which would be awesome for companies hoping to direct visitors back to their website–and they also don’t appear in embedded versions of video.
If you want to see the annotations in action, watch this magic card trick video.