Posted July 30, 2008 1:04 pm by with 14 comments

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For Marketing Pilgrim readers who love data – here is a follow-up to Rapleaf’s social media study. The link has a spreadsheet that you can apply formulas to. The study looked at 49.3 million people on social networks and breaks them down by age and gender. This is good to study to look at if you want a general idea where to focus your marketing on a specific social network to a target customer.

The first group post about this talked about how men often have more “friends” on social networks and tend to be on LinkedIn and Flickr. Facebook and MySpace has more women. Men and women on average have 2-25 friends. So if you have more, you’re above average 🙂

Other Highlights on the Social Media Network Study:

  • Women ages 14-24 dominate activity on social networks and have more friends than men of the same ages.
  • Men ages 35+ are more active and have more friends than women of the same ages.
  • There are a disproportionately high number of 69 year olds across various social networks.

For some reason, 69 year olds have a strong showing on social networks. I have to assume that’s because when people create a fake profile, most of the sites have the default age set to 69. Or that’s what comes to people’s mind the fastest when they need to make up an age.

My mom just turned 73 this week and based on her and her real life friends, I doubt any one could name even one social network. However, even being a social online, I don’t recognize a lot of the social networks either – have you heard of Perfspot?

More women than men. If you combine the results on all social networks combined, there were almost 25 million females represented, compared to over 20 million males. Maybe the stereotype