Comments on: Do We Need Online Privacy Laws for Advertising?

By: Travel Point

Travel Point — Thu, 17 Jul 2008 08:14:22 +0000

The personal data must not be given to third parties. Its a breach of trust. Travel Point's last blog post..The Samba of Brazil

By: Juicy Links: July 7 - July 11 : Exclusive Concepts Blog

Juicy Links: July 7 - July 11 : Exclusive Concepts Blog — Mon, 14 Jul 2008 16:02:47 +0000

[...] Do We Need Online Privacy Laws for Advertising? [...]

By: Utah SEO

Utah SEO — Mon, 14 Jul 2008 14:55:26 +0000

If ISP are allowed to regulate traffic the internet will completely change. 60% of the content is created by individuals, at this point. This will completely change to where all the traffic will just flow to the highest bidders. Really the ISPs could block anyone if the are truly given “control.”

By: Warenwirtschaft

Warenwirtschaft — Mon, 14 Jul 2008 08:36:56 +0000

I dont have much problem with using this data for marketing purposes. Finally i can get ads that are interesting for me personally. And marketers can save a lot of money. Being a marketer myself i would like to have this opportunity.

By: Top Rated Digital

Top Rated Digital — Mon, 14 Jul 2008 04:39:06 +0000

ISPs have no business messing with information we give to other companies to be used for advertising. As far as I'm concerned, I pay enough to ISP's without them using me for revenue for other parties. Top Rated Digital's last blog post..The Top 10 Digital Cameras Ripped Apart

By: Terry Howard

Terry Howard — Sun, 13 Jul 2008 22:36:46 +0000

Yes, and then they will implant RFID devices in our cortexes and mind reading telepathic dolphins will control our minds and force us to buy Colgate. Get a grip people, they just are trying to avoid wasting ad dollars marketing Medigap coverage to people under 60. Terry Howard's last blog post..Happy Independence Day Weekend!

By: Alex Isaacs

Alex Isaacs — Sun, 13 Jul 2008 18:53:35 +0000

Face recognition, are you kidding me? Next thing you know we’ll all have thumb print scanners next to our keyboards.

By: Goran Web Design

Goran Web Design — Sat, 12 Jul 2008 14:26:00 +0000

Its not even a thought that our privacy should be protected.

By: Search Engine Optimisation

Search Engine Optimisation — Sat, 12 Jul 2008 09:49:40 +0000

Utah, I think you are spot on with what you say my friend.

By: Elaine

Elaine — Sat, 12 Jul 2008 01:17:54 +0000

Expecting an industry to self-regulate has never proved to be a good idea. Elaine's last blog post..Stolen Items Retrieved in Florida

By: Warenwirtschaft

Warenwirtschaft — Fri, 11 Jul 2008 20:34:07 +0000

I cant see how ISP can use this data. They cannot alter the pages i see, so where should they put the ads?

By: WD

WD — Fri, 11 Jul 2008 19:04:54 +0000

@Jordan: I don’t recall giving them my SSN. However, on my last service call they asked for the last 4 digits to verify who I was. So, I can assume they have it. As far as being ‘by law’, I went through the same thing with a dentist. It’s a matter of doing business with them or not. I chose another dentist, however, if it came down to giving up the SSN for broadband or a 56K dial-up I’m sure I’d eventually cave-in.

Also, something else I thought of after posting is that HitWise is an Experian company (the credit bureau company, though a lot else now too). I wonder how much of this is already being done.

By: Terry Howard

Terry Howard — Fri, 11 Jul 2008 18:49:15 +0000

I actually just got done re-reading 1984 and advertising has ZERO to do with the concept of Big Brother. If anything, capitalism, commerce and advertising are the antithesis of “Big Brother”, but that is all beside the point.

I would expect an audience that is involved in marketing to some point would get that this targeting is still in effect “anonymous”. If anything, demographic and interest related targeting will alleviate any need and desire for advertising to care about your specific personal identity. The only reason direct mail needs to know EXACTLY who you are is the delivery method. If the delivery method can be simplified to “people with interest X” instead of “person X, Y, Z…” then marketers’ jobs and lives would be improved. As a market I really don’t have any desire to wade through endless details of specific persons. That’s really all just noise that delays my true goal, to find whole groups of people with specific interests, namely interest in my product. Targeting in actuality makes the specifics of an individual unnecessary to be seen, no one is aiming to sell something to Bob Smith, they aim to sell something to EVERYONE who has the same need as Bob Smith.

As to facial recognition technology for outdoor advertising… uh, yeah… maybe that will come online about the same time as my personal jet car and personal robot house made. Put down the L. Ron Hubbard and go reread 1984 so you gain the proper literary perspective you are seeking.

Terry Howard’s last blog post..Happy Independence Day Weekend!

By: Mr Marketing

Mr Marketing — Fri, 11 Jul 2008 17:38:36 +0000

They are already developing face recognition with offline ads. The world is turning into one huge big brother house. Unless we do something about it. Mr Marketing's last blog post..Negative PR is still PR.

By: Jordan McCollum

Jordan McCollum — Fri, 11 Jul 2008 17:08:53 +0000

Whoa whoa whoa. Why did you give your ISP your SSN? No ISP I’ve had has ever required that and by law you are not required to give it to them. It’s not like they have to do a credit check.

By: WD

WD — Fri, 11 Jul 2008 17:02:06 +0000

I still think the true power in targeted advertising will be cenetered around the ISP (unless laws prevent it). We know they sniff the data in their traffic. e.g., how they detect bit-torrent traffic. They surely have even more data available as to all the sites you visit (look at reporting for OpenDNS and it’ll give you an idea of whats available just via DNS server), maybe what you search for across all the search engines (not limited to one).

Now add to the above that they know your real contact information (address, ssn, etc). Can probably even decipher from the above data the composition of your household (adults, teenage girl, teenage boy, etc.).

Now they combine all this online data with offline data – think ChoicePoint and similar companies. Some companies outsource their HR reporting too, so it’s possible for an aggregator to actually have real salary info. They can now provide a more complete picture of your ‘life’ to advertisers. What you bought with that store discount card, is tied to where you shopped online, and what you googled, and your new credit card, and all with accurate demographic data.

I think just considering what may be possible is reason enough to be concerned with the likes of NebuAd and Phorm. It even is reason to consider the discussion this week for encrypting your entire online usage (not just so you can pirate movies).

(takes tin foil hat off)

By: Forumistan

Forumistan — Fri, 11 Jul 2008 15:05:17 +0000

Utah, I agree you, too.

By: Steve Rosenbaum

Steve Rosenbaum — Fri, 11 Jul 2008 14:31:32 +0000

I agree with Utah…NO SPYING!

By: Web Marketing Man

Web Marketing Man — Fri, 11 Jul 2008 06:08:29 +0000

Targeting of ads is cool, but when user data is made available to third parties things start getting grey…

By: Alex Isaacs

Alex Isaacs — Fri, 11 Jul 2008 03:40:50 +0000

The more creative the better. Although bothersome, there is something to be said about the genius behind getting everyone with an email address to see their spam.